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Close to Season July 2, 2020

CLOSE TO SEASON: NORMCORE 2.0

Need to know July 1, 2020

NEED TO KNOW: VINTAGE

USP Inspire June 29, 2020

USP INSPIRE: PARTY PRIDE

Need to know June 25, 2020

NEED TO KNOW: A WHOLE NEW WORLD

Influencers, Influencers, Lifestyle June 24, 2020

INFLUENCERS: GREEN-FINGERED

USP Inspire June 22, 2020

USP INSPIRE: RURAL UTOPIA

Catwalks, S/S 21 June 19, 2020

NEED TO KNOW: LONDON FASHION WEEK

Close to Season June 17, 2020

CLOSE TO SEASON: DENIM

USP Inspire June 15, 2020

USP INSPIRE: WARM FUNCTIONAL

Beauty & Lifestyle, Lifestyle, Need to know June 12, 2020

NEED TO KNOW: MEANINGFUL GIFTING

Close to Season June 10, 2020

CLOSE TO SEASON KIDS: LIFE AT HOME

USP Inspire June 8, 2020

USP INSPIRE: NEW ECCENTRICITY

Beauty, Beauty & Lifestyle June 5, 2020

BEAUTY INSPIRATION

USP Inspire June 4, 2020

USP INSPIRE: CONTEMPORARY DESERT

Close to Season June 3, 2020

CLOSE TO SEASON: DRESSING UP

Close to Season June 2, 2020

CLOSE TO SEASON: DRESSING DOWN

Beauty & Lifestyle, Influencers, Lifestyle May 29, 2020

INFLUENCERS: FAMILY

Beauty & Lifestyle, Lifestyle, Need to know May 27, 2020

NEED TO KNOW: THE FUTURE OF TRAVEL

Colour & Materials, Influencers, Influencers, Print & Graphics May 26, 2020

INFLUENCERS: GRAPHICS & ILLUSTRATION

Beauty, Beauty & Lifestyle, Need to know May 21, 2020

NEED TO KNOW: EMERGING INGREDIENTS

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This years @l_d_f_official annual design event, al This years @l_d_f_official annual design event, although smaller than usual, saw the addition of a new Design Trail in Peckham plus a Virtual Design Destination. Many designers reacted to the global pandemic through their work, exploring ideas of unity, functionality and abrupt endings that left work unfinished. • Here’s a few snaps from our travels around the districts. USP subscribers see our report featuring our Top 10 projects, designers and trends seen at this years #LDF19. 🔴 #LDF #design #londonevents #londondesignfestival #installation #art #sculpture #colourinspo #materialinnovation #trends #USPtrend #trendforecasting
Technology continues to drive the future and conti Technology continues to drive the future and continuous development of the beauty industry. Covid-19 has forced brands to re-think business models and develop digital experiences for consumers who are no longer able to experience products in real life. Our recent Need to Know: Beauty Futures report looks at the innovative brands changing the retail environments through virtual product launches, A.I, self sanitising technology, smart mirrors and digitised experiences. • Our report of course features skin care brand @haeckels (one of our favourite shops) new two touch point shop, which we visited earlier this month. The Margate-based brand reacted to the COVID-19 pandemic by rethinking their physical store. The sterile, anxiety free, digital space is touch free, creating an environment that is both user friendly and experiential. See stories to see more. • #skincare #beauty #technology #beautytrends #futureofretail #retail #consumertrends #trendforecasting #futureofbeauty #design #safeshopping
USP inspire Vintage 1940’s • Were already obse USP inspire Vintage 1940’s • Were already obsessed with Netflix’s physchologival thriller series, Ratched. Set in 1947 it follows the disturbing story of psychiatric nurse, although gruesome, the visuals are striking, theatrical and tinted with a retro mood. The thoughtfully considered use of colour is also infused throughout into Lou Eyrich and Rebecca Guzzi mid-century costume designs. • USP subscribers see the full #USPinspire Vintage 1940’s report to be inspired by a contemporary take on 1940’s fashion in a palette dominated by mustard and surgical green teal, complimented by lipstick red, vintage chocolate and warm neutrals. • #vintage #vintagefashion #fashiontrends #trendforecasting #costumedesign #setdesign #colourinspiration #retrocolour #ratched #USPtrend #1940s #interiors #moodboard #colourpalette
Back during mid lockdown, USP Creative Director Ja Back during mid lockdown, USP Creative Director Jane Kellock anticipated that “When we do return to some kind of normal, hopefully we will see clothes as a feel-good way to celebrate the fun things in life. Consumers may make more conscious purchases and consider how much ‘stuff’ they need going forward. But fashion can be life enhancing and good for our mental health, so as well as pared down basics and functional classics, focussing on colour, print and creating a sense of excitement will be key to keeping consumers engaged in the future”. • This all feels very apt especially after seeing @mollygoddard S/S 21 collection, who had similar thoughts “I want clothes that make me feel happy, to feel better about myself”. Did her collection also brighten your weekend and make you excited to dress up again?! • #mollygoddard #ss21 #colourinspo #colour #print #check #pattern #colourclash #fashion #fashiontrends #texture #tulle #madeinengland #catwalks #usptrend #trendforecasting
Join us for our next USP Inspire webinar, part of Join us for our next USP Inspire webinar, part of our series of 'Visual Podcasts' which offer quick bursts of inspiration to spark the creative process. • Our next webinar on Thursday the 24th of September explores the fastest growing social media platform in the world, TikTok. As the platform announce plans for their very own fashion month, to rival physical fashion weeks, we take a look at the way brands, influencers and consumers are creating new ways to engage and inspire online. Hope you can join us! RSVP via link in bio to receive your unique Zoom access details. • #USPinspire #USPtrend #trendforecasting #tiktok #tiktokinfluencer #influencer #fashion #fashiontrends #lifestyle #trending #socialmedia #genz
New Suns 🟣 Soothing & colourful photographic ex New Suns 🟣 Soothing & colourful photographic experiments by @gilleamtrapenberg. “What started out as a research about the Caribbean sun as a symbol of exoticism and leisure has since become something more personal.⠀ ⠀ New Suns is an ongoing search for the perfect Caribbean sun that is home to me and the hues that influence that feeling.” • #colourinspiration #colour #art #newsuns #hues #colourpalette #colourinspo #design #usptrend #photography #caribbean #photograph
Colour & material inspiration courtesy of @lab_la_ Colour & material inspiration courtesy of @lab_la_bla today, a multidisciplinary concept design studio bridging the gaps between design, art and science. • Their ‘Bread Nouveau’ waste bouquet, is comprised of Swedish industrial waste baked into foams, rubbers and stones- Such as factory floor dust, cattle bone dust from a slaughterhouse and a gluten by-product of Absolut vodkas distillation process. • Their Tree Trunk Vases are blown molten glass into salvaged tree stems hollowed by agents such as fungal decay or termites. Wooden molds are in constant change where parts of the intricate texture may shrink, deform or burn up, resulting in no two objects being the same. • #lablabla #materialinspo #materialinnovation #lifestyle #nature #materials #colourinspo #colourpaletter #pastels #trend #trendforecasting #materialdesign #waste #sustainabledesign
USP Inspire • South Korea’s influencers on Wes USP Inspire • South Korea’s influencers on Western culture has been growing over the years, with K-Pop becoming a highly popular genre. Our #USPinspire report last week was inspired by this rise of popularity of K-pop artists, and the fantasy, sweet pastel visuals seen in the Ice Cream music video by @blackpinkofficial, featuring @selenagomez. 🍦🍦🍦 #icecream #selenagomez #blackpink #kpop #designinspiration #southkorea #pastels #fashion #fashiontrends #lifestyle #lifestyletrends #usptrend #trendforecasting #trends #colourinspo #colourpalette
Need To Know: On Our Radar • If you missed our U Need To Know: On Our Radar • If you missed our USP Inspire webinar yesterday you can catch up by reading our latest newsletter via link in bio. Meet the USP team and find out what’s currently inspiring each of us, ranging from TikTok DIY to buying second hand to political beauty influencers. We also covered the interesting ways some of our favourite brands have adapted to the growing demand for staycations over foreign travel. We’ve all been desperate to stay @houseofhackney’s luxurious B&B&B (bed & breakfast & beauty) Trematon Castle, in Cornwall. • #houseofhackney #castleoftrematon #lifestyle #travleinspiration #travel #staycation #fashion #interiors #onourradar #USPinspire #USPtrend #trendforecasting #design #designinspiration
Structural Skin • We love designer Rui Zhou’s Structural Skin • We love designer Rui Zhou’s (@ruiofficial.me) structural skin-hugging knit body suits that easily blend into the curved of the body. For her A/W 20/21 collection, titled Adrift, she used muted colours to play into this seamless aesthetic. • The collection continues her work created while studying in NYC on Pearson’s MFA program, where she’s studied the space between sling and fabric, body and garment. • #structuralskin #skin #fashion #bodyart #knit #fashiontrends #ruizhou #designer #fashiondesigner #aw2021 #structural #trendforecasting #trends #usptrend
Our new Design Direction reports focus on the six Our new Design Direction reports focus on the six seasonal trends from our A/W 21/22 Colour report, expanding on their influence across womenswear, beauty and lifestyle. Each report has a correlating playlist as well, discover & listen to them via link in bio. • Here are snippets from our Conscious Growth trend, where the natural world collides seamlessly with fashion, seeing floral and feminine colours and warm interiors with subtle touches of nature and technology. • USP subscribers see the full reports on our site. • #USPtrend #designdirections #trendforecasting #trends #design #fashion #interiors #beauty #fashiontrends #beautytrends #lifestyle #lifestyletrends #colourinspo #colourpalette #feminine #floral
Futuristic Florals • We’re currently loving LA Futuristic Florals • We’re currently loving LA based floral design studio Under New MGMT (@undernewmgmt). A forward thinking company who use upcycled materials in their bouquets, avoid using single use floral foam + other non-renewable materials whenever possible and are proudly operated by women, immigrants, people of colour. Check out our Futuristic Florals Pinterest board for more weird & wonderful floral inspiration- link in bio. 💐 #floristry #florist #florals #futuristicflorals #flowers #design #colourinspo #colour #sustainable #vintage #flowersofinstagram #trends #usptrend #trendforecasting
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We’re currently loving LA based floral design studio Under New MGMT (@undernewmgmt). A forward thinking company who use upcycled materials in their bouquets, avoid using single use floral foam + other non-renewable materials whenever possible and are proudly operated by women, immigrants, people of colour.We’re currently loving LA based floral design studio Under New MGMT (@undernewmgmt). A forward thinking company who use upcycled materials in their bouquets, avoid using single use floral foam + other non-renewable materials whenever possible and are proudly operated by women, immigrants, people of colour.mei mei (@mmeiyeung) • Instagram photos and videos
/ Blumen / flowers@undernewmgmt on Instagram: “WINTER IN LOS ANGELES”Mexicana inspired raffle prize for @ritasdining earthquake fundraiser tonight @thestoresdotcom . All proceeds go to Cruz Rojo. May the best man or woman win. @missyflynn
Were up in Cambridgeshire this weekend working on our last wedding of the year. Thanks to all our amazing clients who made our 2017 a fun filled one! Heres the fifth shot from the series created with @adam_goodison a reminder of summer. Check out the full set in the latest issue of @rakesprogress mag.William Farr studio flowers project
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Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation. Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface - bringing together the best combination of physical and digital information. Concise, edited and designed to inspire, our new subscription based service USP Essential includes:

  • Seasonal Colour forecasts - Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches
  • Big Picture Macro Trends - Mood Boards, Cultural Drivers, Music & Videos.
  • Womenswear Trend Edits - Mood Boards, Icons & Influencers, Palettes, Key Fabrics, Styling, Print, F&A, Hair & Beauty
  • Catwalk Analysis - Daily Trend Updates & Seasonal Overviews.
  • Ongoing Trend Updates & Trend Alerts - illustrating the ongoing evolution of trends.
  • Bespoke Services - All of the above created specifically for your brand.

If you don't already have a USP account please get in touch and we can show our services.