USP Loves

Pink skirts, pink dresses, pink power suits, pink heart-shaped sunglasses and cute everything, were just a few of the looks that defined Barbiecore in 2023….

Story telling through style is something we creatives do on a daily basis. Ever since I was a junior designer at Topshop, I’ve used my…

Have you ever felt like the Metaverse is light-years away from becoming a reality? It’s actually closer than you might imagine, and not as complex as…

Back in April’s USP Loves #15, I wrote about how I thought the Quiet Luxury/Stealth Wealth trend was the new status symbol/label for those who were…

Fashion influencers love clothes, talk about clothes, wear clothes and consequently inspire people to buy clothes, making huge amounts of money for brands and…

From a rise in online shopping, home-made shoots on iPhones, to avatars on catwalks, the pandemic seemingly forced a revolution in the fashion industry–…

Another day another trend name. In the past month we have had #courtcore (Gywnnie’s court outfits were both #courtcore and #quietluxury) #barbiecore (Margot Robbie…

Trend forecasters love a made-up word. Rurban, Metrosexual, FONO (fear of being Normal) etc. etc. you name it, we have re-named it. So, it…

As we all know, nostalgia plays a huge part in fashion, with every generation thinking they have discovered something new. Meanwhile, those who lived-a-look…

As we hurtle towards the end of the year, overwhelmed with present buying, Christmas parties and end of year admin, I thought we would…

When we talk about trend forecasting to clients and students we always emphasis the importance of high/low culture. On any given day in the…