Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation.
Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface – bringing together the best combination of physical and digital information.
Founder & creative director Jane Kellock has brought together a team of creative experts who understand the needs of the industry, to create a fresh approach to online trends.
“We have created an easy to navigate website with digestable, inspiring content, as well as the physical tools required to make trends real – such as downloadable hi res images and actual colour swatches. Social media means trends are accessable to everyone and creative teams are more than capable of forecasting their own, but what they don’t have is time. Our job is to trawl through the vast amount of information and make sense of it in an inspiring and tangible way”.
Concise, edited and designed to inspire, our subscription based online service includes:
Seasonal Colour forecasts – Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches, Key Colours
Big Picture Macro Trends – Mood Boards, Cultural Drivers, Trend film, Playlists
Womenswear Design Directions– Mood Boards, Key Fabrics, Styling, Print, F&A, Hair & Beauty
Catwalk Analysis – Daily Trend Updates & Seasonal Overviews.
Ongoing Need to Know Updates & Close to Season Reports – illustrating the ongoing evolution of ideas and innovation.
Created to meet brands individual colour and trend needs, we provide curated mens, women’s and children’s Seasonal Colour & Macro Trends: highlighting the overarching Macro Trends, Key Colour stories, Palettes and Harmonies, as well as the Cultural Drivers and Influencers that will drive the season.
The palettes and harmonies are accompanied by USP fabric swatches – each with their own colour recipe – to enable users to build their own physical palettes.
Our seasonal analysis includes in-house presentations designed to kick start the creative process and stimulate thinking.
We also offer bespoke men’s and women’s in-depth catwalk analysis, fabric directions, print & pattern inspiration, key shape analysis and footwear & accessory directions, as well as mid-season colour updates and inspirational colour workshops.
Designed to inspire design and buying teams and stimulate new ways of thinking. Our retail trend safaris help to spotlight innovation by encouraging teams to identify cultural influences, consumer profiles, street-style and retail trends that will drive the future. By sharing our trend methodology and highlighting the importance of social media in our process, we blend the physical and digital together to create inspirational events which enable teams to create a toolkit for identifying key consumer and retail trends to keep them ahead of the market.
INSIGHT REPORTS & WORKSHOPS
We delve deeper into the innovative consumer and industry trends that will aid future product and brand development. Whether it’s an overview of social media and how to utilise it in the research process, a report on the new breed of online influencers who are changing the industry through social media, or in-depth analysis of potential new market opportunities, we can offer insights and analysis specific to your needs.
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