SS 18 Macro Infinite Take Aways

Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation.

Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface – bringing together the best combination of physical and digital information.

Founder & creative director Jane Kellock has brought together a team of creative experts who understand the needs of the industry, to create a fresh approach to online trends.

“We have created an easy to navigate website with digestable, inspiring content, as well as the physical tools required to make trends real – such as downloadable hi res images and actual colour swatches. Social media means trends are accessable to everyone and creative teams are more than capable of forecasting their own, but what they don’t have is time. Our job is to trawl through the vast amount of information and make sense of it in an inspiring and tangible way”.


Concise, edited and designed to inspire, our subscription based online service includes:

Seasonal Colour forecasts –  Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches, Key Colours

Big Picture Macro Trends –  Mood Boards, Cultural Drivers, Trend film, Playlists

Womenswear Design Directions–  Mood Boards, Key Fabrics, Styling, Print, F&A, Hair & Beauty

Catwalk Analysis –  Daily Trend Updates & Seasonal Overviews.

Ongoing  Need to Know Updates & Close to Season Reports  – illustrating the ongoing evolution of  ideas and innovation.


Created to meet brands individual colour and trend needs, we provide curated mens, women’s and children’s Seasonal Colour & Macro Trends: highlighting the overarching Macro Trends, Key Colour stories, Palettes and Harmonies, as well as the Cultural Drivers and Influencers that will drive the season.

The palettes and harmonies are accompanied by USP fabric swatches – each with their own colour recipe – to enable users to build their own physical palettes.

Our seasonal analysis includes in-house presentations designed to kick start the creative process and stimulate thinking.

We also offer bespoke men’s and women’s in-depth catwalk analysis, fabric directionsprint & pattern inspirationkey shape analysis and footwear & accessory directions, as well as mid-season colour updates and inspirational colour workshops.


Moving away from a constant flow of ‘trend’ content the USP Edit considers the impact of information saturation to offer an edited view of the future. Paring back to provide the essential tools to inspire the creative process and enable innovation, our big picture colour and macro forecasts are designed by experts for experts. Our curated information is inspirational yet tangible, combining long lead time in-depth forecasts covering a variety of industries, along with regular updates to illustrate how these ideas evolve.

Competitively priced to be in line with current budgets USP Edit offers a tiered payment plan that works for students, independents, freelancers and bigger brands.

Seasonal Macro Forecasts – Big picture insights into the key lifestyle directions and that will drive the future across all industries.

Macro Updates – Further analysis of the four seasonal macro trends.

Seasonal Colour Forecasts – Overall Colour Forecast and Cultural Influences that will drive the future of colour across Mens, Womens, Kids, Beauty, Active, Lingerie & lounge, Footwear & Accessories, Interiors (hard & soft), Stationery & Packaging, Technology.

Colour Updates – Further analysis of the seasonal colour trends.

Colour Feed – Daily need to know colour stories that will impact the future and inspire creative thinking.




Sales: Jodie@jodiebelman.co.uk

Editorial/Consultancy: jane@uniquestyleplatform.com