USP Inspire

Story telling through style is something we creatives do on a daily basis. Ever since I was a junior designer at Topshop, I’ve used my…

Have you ever felt like the Metaverse is light-years away from becoming a reality? It’s actually closer than you might imagine, and not as complex as…

Back in April’s USP Loves #15, I wrote about how I thought the Quiet Luxury/Stealth Wealth trend was the new status symbol/label for those who were…

Fashion influencers love clothes, talk about clothes, wear clothes and consequently inspire people to buy clothes, making huge amounts of money for brands and…

From a rise in online shopping, home-made shoots on iPhones, to avatars on catwalks, the pandemic seemingly forced a revolution in the fashion industry–…