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Key Shapes, Womens December 3, 2020

KEY SHAPE UPDATE: POINTED FLATS

Key Shapes, Womens December 3, 2020

KEY SHAPE UPDATE: LIGHTWEIGHT TRENCH

Colour & Materials, S/S 22, Seasonal, Surface & Fabric December 2, 2020

S/S 22 SURFACE, MATERIAL & FABRIC

Need to know December 2, 2020

NEED TO KNOW: THE NEW ‘IT’ GIRLS

USP Inspire November 30, 2020

USP INSPIRE: ON THE SEA SHORE

Beauty November 27, 2020

BEAUTY INSPIRATION

Key Shapes, Womens November 26, 2020

KEY SHAPE UPDATE: PLATFORM LOAFER

Key Shapes, Womens November 26, 2020

KEY SHAPE UPDATE: CAPE

Lifestyle, Need to know November 25, 2020

NEED TO KNOW: PET APPEAL

Close to Season, Colour & Materials, Print & Graphics November 25, 2020

CLOSE TO SEASON PRINT: ART HISTORY

USP Inspire November 23, 2020

USP INSPIRE: AUTUMNAL CELEBRATION

Lifestyle, Need to know November 20, 2020

NEED TO KNOW: NEW SPIRITUALITY

Close to Season, Colour, Colour & Materials November 19, 2020

CLOSE TO SEASON: EVOLUTION OF PURPLE

USP Inspire November 16, 2020

USP INSPIRE: ELEVATED FUNCTION

Beauty November 13, 2020

BEAUTY INSPIRATION: LUXE SHADOWS

A/W 21/22, Macro, Macro Updates, Seasonal November 12, 2020

A/W 21/22 MACRO UPDATE: PRESERVATIONIST

Close to Season November 11, 2020

CLOSE TO SEASON: AT HOME

Beauty, Need to know November 10, 2020

NEED TO KNOW: BEAUTY TECH

USP Inspire November 9, 2020

USP INSPIRE: RETRO INTELLECTUAL

Beauty November 6, 2020

BEAUTY INSPIRATION: NAIL ART

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@rafsimons X @prada’s first A/W 21/22 collaborat @rafsimons X @prada’s first A/W 21/22 collaborative menswear collection was one of highlights from the Milan Menswear shows. Entitled “Possible Feelings” their expressive collection featured in strong colour combinations, with all-over or clashing prints and accents of colour from new accessories - the glove-wallet and hybrid bag. Tactile textures featured heavily, extending from the collection to the vibrant faux fur walls and floors. See our stories later for some of our favourite looks from this collection and more from the other shows. USP subscribers keep an eye out for our full reports from the shows on our site coming soon. #prada #rafsimons #milanfashionweek #MFW #Mensfashion #Fashion #Trendforecasting #Trends #FashionTrends #colourinspiration #colour #USPtrend
Translucent Textures • Our designer spotlight th Translucent Textures • Our designer spotlight this week is Rotterdam-based artist @laurids.gallee. Whose newest resin pieces, soft apricot ‘Metropolis’ table & light green ‘Tralucid Console’, we’re currently obsessing over. 🍊 🧩 First spotting his resin furniture in the digital gallery island ‘Imagined, for uncertain times‘ back in May, curated by another USP favourite @soft.geometry. #onetowatch #resin #furnituredesign #design #translucent #texture #tactile #USPdesignerspotlight #geometry #homewares #productdesign #trends #USPtrend
Psychedelic Pattern • Our #faveinstafriday today Psychedelic Pattern • Our #faveinstafriday today is designer @kjplumb who’s psychedelic checks & floral prints we’ve been drawn to for some time now. New unique designs, limited edition runs & collaborations with @lisasaysgah & @carnationslondon just keep bringing us back! Follow for a mix of homeware, pattern & fashion inspiration. • #pattern #printandpattern #print #homeware #interiors #fashion #design #checks #florals #designinspiration #checkerboard #trendforecasting #trends #USPtrend
Hello USP followers! I’m Ella, the Assistant Col Hello USP followers! I’m Ella, the Assistant Colour Editor 🌈 I’m taking over the insta today & will be posting on here & the stories some of the things that have been inspiring me or keeping me entertained lately, so I hope you enjoy! NYC-based @laurenladnier is great to follow for fun content, playful style & cool nail art. I’ve been spending my evenings trying to perfect checkerboard nails & tiny flowers 🌼 I like having a browse on @trippin.world website, especially when we can’t travel, as they publish travel guides & international mixes by music artists and DJs, connecting travel, culture & creativity 🌞 This by @ttfinlay is so right! Also, I have been seeing so many women championing women in the sneaker industry lately which we all love to see. Accounts @sneakersbywomen & @_womeninsneakers celebrate females who often go unnoticed in this area ✨ Stay safe everyone 💕💕💕💕
Untamed Skies • We’ve been busy working on our Untamed Skies • We’ve been busy working on our Design Directions reports recently. Inspired by our S/S 22 Colour trends they highlight the key directions across fashion, beauty and lifestyle. For our Beauty Design Direction inspired by our Untamed Skies colour trend, pigment is vivid and lacquered, with deeper shades of Yves Klein Shine and Royal Purple, adding depth and dimension to blazing brights. Featuring the beguiling work of makeup artist @chiaolihsu ... follow Chiao Li Hsu for lots more dreamy and painterly beauty inspiration! #beauty #beautytrends #beautyinfluencer #colour #colourinspo #makeupartist #beautyinspo #trendforecasting #fashion #color #USPtrend
Quarantine Crafts • One of our favourite creatio Quarantine Crafts • One of our favourite creations from the last lockdown are these beautifully textured & colourful paper mache ‘Quarantine Vessels’ handmade by @heymurphy • Made with a combination of plastic, cardboard and glass, all from her recycling bin. Love this uplifting yellow combo - very fitting for @pantones colour of the year. Which is your fave colour combo? • We’re loving this sort of handmade, imperfect, DIY aesthetic continuing to emerge, particularly growing due to people taking up lockdown crafts. USP subscribers you can see more material inspiration on our S/S 22 Surface, Material & Fabric report. #quarantinecrafts #papermache #vessels #lifestyletrends #homewares #design #diy #handmade #recycledmaterials #recycled #trendforecasting #trends #USPtrend
Monday mood • Who else has been binge watching B Monday mood • Who else has been binge watching Bridgerton?! We’ve taken inspiration from the new Netflix series for our latest #USPinspire New Regency report. Period dramas and films have been influencing both fashion and interiors, with regal, classical and historical styles being updated for a contemporary audience through the use of colour and modern twists. Our palette is inspired by this modern regency style of traditional chintz pastels, highlighted with contemporary pops of apple and violet. Bridgerton costume designer Ellen Mirojnick (@byellenm) & her team of over 230 artisans made 7500 pieces for the show, with colour also playing an important role in the series, differentiating the various families. USP subscribers see the full report for more inspiration on our site. #newregency #perioddrama #historicalfashion #fashiontrends #fashion #interiors #design #colourinspo #colourpalette #colour #bridgerton #designinspiration #pastels #trendforecasting #trends #trending #USPtrend
“As exclusivity becomes increasingly elusive in “As exclusivity becomes increasingly elusive in the never-ending quest for speed and stuff; rare, undiscovered & imperfect products and focused experiences become aspirational. Consumption culture is replaced with a desire for adaptable solutions, sustainable materials are sourced from nature & waste and crafted, built to last products are revered for the longevity.” A snippet from our S/S 19 ‘Grounded’ Macro trend back in 2017... which could have been written today and still be relevant! We’ve continued tracking the evolution of this trend of unexpected collaborations, natural solutions, buying better & using less, noticing the shift from independent to commercial implementation. Emotive photo by @perolls #grounded #usptrend #trendforecasting #macro #fashiontrends #lifestyletrends #fashion #lifestyle #macrotrends #ss19 #sustainable #consumerism #naturalsolutions #trends
Intense azure shades have a strong, versatile appe Intense azure shades have a strong, versatile appeal. Sharp Turquoise has been on our radar since A/W 19/20 and looks set to continue, especially when paired with complimentary green tones. Stunning photograph by @marcelchrist_photographer from his aptly named ‘Corona I’ series. #colour #colourpalette #colourinspo #color #azure #turquoise #moodboard #colourtrends #trendforecasting #trends #USPtrend #corona #marcelchrist
Looking back to our S/S 18 colour and macro trends Looking back to our S/S 18 colour and macro trends (back in 2016) our predictions seem incredibly fitting today - As we enter yet another national lockdown, catwalks become genderless, diversity is celebrated and we re-think societal paradigms. “As genders, generations and seasons merge and we question old paradigms, colour for S/S 18 reflects a desire for change and a new era of duality.” - USP S/S 18 We are only human. Support one another through this testing time. #human #lockdown #trendforecasting #trends #design #colourtrend #colour #USPtrend #terracotta #colorupalette #duality #genderless #fashiontrend #lifestyletrends
As we look forward to a fresh new year & new start As we look forward to a fresh new year & new start, we’re also taking a look back at our previous colour & macro trends this week as we spot so many correlations & prevalent trends that are still key & continuing to come through. Our S/S 20 ‘Breathe’ Colour trend (that we shared back in 2018) encouraged us to pause & reflect on how vital the elements are to our existence - especially Air & Water. “As we become increasingly conscious of the need for fresh air, we look to eastern practices to realise the untapped potential of the breath - our life force - and recognise how it can create more calm & space in our lives” Which was key for most of us last year, with many seeking walks & escaping to the countryside or calming sea for clarity - when we could! #moodboard #breathe #trendforecasting #trends #design #escapism #naturalbeauty #colourtrends #colour #colourpalette #trends #USPtrend
Somehow it’s that time of the year already! We’re thinking of everyone who has been affected this year and especially this Christmas and are sending you virtual hugs and positivity for 2021. “The last year we’ve particularly missed the camaraderie of colleagues and the daily sharing of ideas and inspiration, and god only knows a conversation is easier than a whole host of Zoom meetings, WhatsApp groups and emails. But less time commuting, zero travel and reduced consumption can only be a good thing for the planet. We have cooked more, bought less and had more meaningful time with our families. We have come to appreciate the special things in life, that we might previously have taken for granted, and while we won’t stop shopping, eating out, booking holidays and lusting after the latest new coat, we might not do it so often. The year ahead may well continue to be challenging, but 2020 has taught us to be resilient, kind and consider the bigger picture and that can only be a good thing. Wishing you all a Merry Christmas a happy and healthy 2021!” From Jane and all of the team at USP x Design by @elleshoel #christmas #merrychristmas #2020 #christmaswreath #digitaldesign #USPtrend #trendforecasting #graphicdesign
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Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation. Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface - bringing together the best combination of physical and digital information. Concise, edited and designed to inspire, our new subscription based service USP Essential includes:

  • Seasonal Colour forecasts - Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches
  • Big Picture Macro Trends - Mood Boards, Cultural Drivers, Music & Videos.
  • Womenswear Trend Edits - Mood Boards, Icons & Influencers, Palettes, Key Fabrics, Styling, Print, F&A, Hair & Beauty
  • Catwalk Analysis - Daily Trend Updates & Seasonal Overviews.
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  • Bespoke Services - All of the above created specifically for your brand.

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