USP LOVES ISSUE 48: GOING UP (& DOWN) IN 2026

GOING UP

Using reality to escape the internet

Humans  – emotional not artificial intelligence

Finding joy – IRL

Choirs – singing is self care

Made in the UK

Phone free socialising – visit East London club, Fold

Being weird – always

Cabbages  – slaw hacks, cabbage bowls, #cabbagecore

Women doing DIY  – hard hats are the new headscarves

Charli XCX’s Substack – muses on being a pop star

Rama Duwaji – creative, clever & cool

Ties & Quarter Zip Sweaters – tech bros meet @socks_house_meeting (IYKYK)

Statement skirts – thanks to Matthieu Blazy for Chanel

Wedge trainers – yes and sorry

Soft Kitchens – curtains, lamps, rugs – think Nancy Myers films

Resilience – period

Womens cricket – but make it interesting

Orange – the new red

Magazines – see also vinyl, the digital fatigue is real

Creativity – instinct, curiosity, connection

 

GOING DOWN

Using the internet to escape reality

Robots – get some real friends/therapists/ forecasters

Doom scrolling – adding literally nothing to our lives

Shouting into the abyss – no-ones listening

Made by AI – we’re not fooled

Street WhatsApp chats – “when’s bin day?”

Making Memories – just live your life

Pistachios – we’ve reached peak nut

Fashion Influencers – so predictable

Taking the Bait– don’t boost the algorithm

Taylor Swift – cuff me

Bonnets – We’re in East London not 1860s New England

Sneakerinas – no just no – you’re not Mr Tumnus

The big light – aggressive and low key homophobic

Obsession with Gen Z – let them live

Run Clubs – have a drink, its Friday night FFS

Cloud Dancer – Pantone’s NON colour of the year

The Ick – giving us the ick

Data – if it exists it’s already happened