USP Loves

The main topic of conversation in the USP studio last week has been the Netflix adaptation of David Nicholls’ best seller One day. Is…

Pink skirts, pink dresses, pink power suits, pink heart-shaped sunglasses and cute everything, were just a few of the looks that defined Barbiecore in 2023….

Story telling through style is something we creatives do on a daily basis. Ever since I was a junior designer at Topshop, I’ve used my…

Have you ever felt like the Metaverse is light-years away from becoming a reality? It’s actually closer than you might imagine, and not as complex as…

Back in April’s USP Loves #15, I wrote about how I thought the Quiet Luxury/Stealth Wealth trend was the new status symbol/label for those who were…

Fashion influencers love clothes, talk about clothes, wear clothes and consequently inspire people to buy clothes, making huge amounts of money for brands and…

Another day another trend name. In the past month we have had #courtcore (Gywnnie’s court outfits were both #courtcore and #quietluxury) #barbiecore (Margot Robbie…

Trend forecasters love a made-up word. Rurban, Metrosexual, FONO (fear of being Normal) etc. etc. you name it, we have re-named it. So, it…

As we all know, nostalgia plays a huge part in fashion, with every generation thinking they have discovered something new. Meanwhile, those who lived-a-look…

As we hurtle towards the end of the year, overwhelmed with present buying, Christmas parties and end of year admin, I thought we would…

When we talk about trend forecasting to clients and students we always emphasis the importance of high/low culture. On any given day in the…

Celebrities, super models, alternative show spaces and innovative set design at catwalk shows are nothing new, but the S/S 23 season ramped up the…

Over the last two years, the retail industry has evolved faster than we could have imagined. E-commerce, along with social media, apps and digital…