


A/W 18/19 MACRO TRENDS: FILM
Our A/W 18/19 Trend film is designed to inspire the creative process and stimulate ideas for the new season. Put on some headphones and sit back and…

TREND ALERT: NORTHERN EXPOSURE
The need to escape the pressures and complexity of the modern world, generates a desire for remote destinations and a life of simplicity and solitude. We…

ONES TO WATCH: CREATIVE COLLECTIVES
Collectives are emerging among all creative industries, from fashion to music. Whether they’re trying to send out a political message or just want to collaborate…

A/W 17/18 AD CAMPAIGNS: TOP 10
The A/W 17/18 campaigns offer designers the opportunity to provide context for their collections, with more and more brands creating accompanying fashion films and thinking…

THE SUSTAINABLE FASHION REVOLUTION
Up-cycled and sustainable fashion moves away from the washed and worn ‘hemp style’ aesthetics of the past, to include luxury sportswear, fun up-cycling and sustainable…

A/W 18/19 MACRO

SEE THIS: S/S18 INSPIRATIONAL EXHIBITIONS
Exhibitions provide inspiration for future trends, as well as cultural and consumer insights. Here we feature a selection of current and future shows which offer additional cultural references…

ONES TO WATCH: EASTERN BLOC FASHION
Eastern European and Russian fashion design is fast becoming mainstream and leading the both for its aesthetic and directional design talent. Designers such as Gosha Rubchinskiy, Demna…

S/S 18 MACRO TREND INSPIRATION
USP S/S 18 TREND FILM from Velvet North on Vimeo. Our S/S 18 Trend Audio Visual is designed to inspire the creative process and stimulate…

VETEMENTS ‘DRY CLEANING’ POP UP
Paris-based fashion collective Vetements teamed up with Maxfield LA to launch a pop-up store based on a dry-cleaners. The exclusive ‘Beverly Hills’ capsule collection was available in…

FKA Twigs x Nike ‘Believe in More’
Furthering her collaboration with Nike, FKA Twigs has conceptualised and directed their latest campaign Do You Believe in More? Alongside Twigs, the images star a…

TREND ALERT: PHYGITAL CHRISTMAS
The holiday season has seen a whole host of exciting tech enabled concepts transform the retail landscape into an interactive blend of digital and physical…

S/S 18 MACRO

INSTA ILLUSTRATORS: FASHION COLLABORATIONS
Fashion brands continue to look for unique ways to show off their collections, often using social media as a tool to find new influencers and collaborators….

TREND ALERT: INSTAGRAMABLE ART
Smart phones and social media apps like Instagram and Snapchat have become key ways to create and curate our personal identities, showing the world the…

Colour Inspiration: Grimes Interactive ‘REALiTi’ installation
Grimes will be showcasing an interactive art installation at this year’s Moogfest festival in Carolina. Titled“REALiTi: Inside the Music of Grimes”, the event will allow fans to…

Connected fashion: The Internet of Things
The internet of things has so far been restricted to electrical homeware appliances, but a partnership between global branding, labelling and RFID solutions company Avery Dennison and Internet…

The Future of Food: TrendXchange
Food is a complex issue – what we eat is affected by society, politics, beliefs, history, art and biology. Food, and how we experience it,…

Food & Fashion: Top 3 cake decorating trends
We look at how food is taking inspiration from fashion to influence cake decorating, colour and surface trends. Maximalist Odd colour combinations | Pattern Overload |…