S/S 18 MACRO TREND INSPIRATION
USP S/S 18 TREND FILM from Velvet North on Vimeo. Our S/S 18 Trend Audio Visual is designed to inspire the creative process and stimulate…
Macro Big picture overarching macro reports and updates
VETEMENTS ‘DRY CLEANING’ POP UP
Paris-based fashion collective Vetements teamed up with Maxfield LA to launch a pop-up store based on a dry-cleaners. The exclusive ‘Beverly Hills’ capsule collection was available in…
FKA Twigs x Nike ‘Believe in More’
Furthering her collaboration with Nike, FKA Twigs has conceptualised and directed their latest campaign Do You Believe in More? Alongside Twigs, the images star a…
TREND ALERT: PHYGITAL CHRISTMAS
The holiday season has seen a whole host of exciting tech enabled concepts transform the retail landscape into an interactive blend of digital and physical…
S/S 18 MACRO
INSTA ILLUSTRATORS: FASHION COLLABORATIONS
Fashion brands continue to look for unique ways to show off their collections, often using social media as a tool to find new influencers and collaborators….
TREND ALERT: INSTAGRAMABLE ART
Smart phones and social media apps like Instagram and Snapchat have become key ways to create and curate our personal identities, showing the world the…
Connected fashion: The Internet of Things
The internet of things has so far been restricted to electrical homeware appliances, but a partnership between global branding, labelling and RFID solutions company Avery Dennison and Internet…
The Future of Food: TrendXchange
Food is a complex issue – what we eat is affected by society, politics, beliefs, history, art and biology. Food, and how we experience it,…
New Attitudes to Ageing
The world’s rapidly ageing population is forcing a rethink of what it means to grow old. By 2050, there will be more than two…
Intimate Networking: The Kooples’ ‘Blackout’ Relationship App
Fashion brand The Kooples have branched into tech by launching their own social networking app designed for intimate, one-on-one communication. Aimed at strengthening existing…
Protein Gender Report: The Future of Feminism
To coincide with their recent Gender Report, Protein held a forum this week which explored how digital platforms are helping a new generation of feminists challenge…
Lidewij Edelkoort: The end of fashion as we know it?
Trend forecaster Li Edelkoort has released an Anti-Fashion manifesto, outlining a ten point argument subtitled: “Ten reasons why the fashion system is obsolete.” Published…
Do Fashion Trends Still Exist?
An interesting feature on Business of Fashion this week looks at the trend industry and the role of forecasters in a world where consumers are…
