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  • Fashion, Next Big Thing November 6, 2024

    NEXT BIG THING: NEW SILHOUETTES

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  • Tastemakers November 5, 2024

    TIKTOK TRACKER: KIDFLUENCERS

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  • USP Inspire, USP Inspire November 4, 2024

    USP INSPIRE: BLACK DANDYISM

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  • Catwalks, S/S 25, Tastemakers, Womens November 1, 2024

    S/S 25 CATWALKS: TASTEMAKERS

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  • Macro, Macro Trends, S/S 26, Seasonal October 31, 2024

    S/S 26 FUTURE CONSUMER: THE RETICENT

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Fashion, Next Big Thing October 30, 2024

NEXT BIG THING: 80’S REVIVAL

USP Inspire, USP Loves October 28, 2024

USP LOVES ISSUE 34: SPOOKY SEASON & SUBCULTURE

Tastemakers October 25, 2024

TIKTOK TRACKER: MENSWEAR INSPIRED TAILORING

Macro, Macro Trends, S/S 26, Seasonal October 24, 2024

S/S 26 FUTURE CONSUMER: THE STORYTELLER

Colour & Materials, Lifestyle, Next Big Thing, Surface, Fabric & Print October 23, 2024

NEXT BIG THING: INTERIOR FOLK FLORALS

USP Inspire, USP Inspire October 21, 2024

USP INSPIRE: MARIE ANTOINETTE

Catwalks, S/S 25, Womens October 18, 2024

S/S 25 CATWALKS: DENIM

Macro, Macro Trends, S/S 26, Seasonal October 17, 2024

S/S 26 FUTURE CONSUMER: THE BRAT

Catwalks, S/S 25, Womens October 16, 2024

S/S 25 CATWALKS: FOOTWEAR

Catwalks, S/S 25, Womens October 16, 2024

S/S 25 CATWALKS: BAGS

Lifestyle, Next Big Thing October 16, 2024

NEXT BIG THING: WHIMSIGOTH INTERIORS

Catwalks, S/S 25, Womens October 15, 2024

S/S 25 CATWALKS: THEMES

USP Inspire, USP Inspire October 14, 2024

USP INSPIRE: Y3K

Catwalks, S/S 25, Womens October 11, 2024

S/S 25 CATWALKS: KEY SHAPES

Fashion, Next Big Thing October 11, 2024

NEXT BIG THING: MODERN PREPPY

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Lil snapshot at what the USP team got up to this O Lil snapshot at what the USP team got up to this October…
Happy Halllllloween👻 In honour of the spookies Happy Halllllloween👻 In honour of the spookiest day of the year, our USP LOVES delves into all the creepy and weird aesthetics/narratives we’ve been tracking; not just for Halloween. Link in bio to read more
WHIMSIGOTH INTERIORS The ‘Whimsigoth’ interio WHIMSIGOTH INTERIORS The ‘Whimsigoth’ interior style mixes rich maximalism with items that feel magical and ethereal. This aesthetic combines sumptuous fabrics with OTT print clashing and personal touches. For colour, dark jewel tones are key, from navy, burgundy, purple and emerald. Swipe to see our favourite ways we are seeing the ‘Whimsigoth’ trend in interior decor…
So, @coperni has done it again at Paris Fashion We So, @coperni has done it again at Paris Fashion Week, dropping a new bag that’s as cool as it is clever. 🧬🧜‍♀️ Meet the Ariel Swipe Bag, not just any bag, but one that’s printed in a zero-gravity gel. Yes, you heard that right — crafted using a groundbreaking technique called Rapid Liquid Printing, this method allows the bag to be formed in a gel medium, sidestepping the typical constraints of gravity that affect traditional 3D printing. With its show-stopping debut at the brand’s flamboyant show in Disneyland Paris, this bag is a testament to what happens when fashion decides to take a swim in the deep end of technology. To explore more groundbreaking fashion innovations, make sure to check out today’s #DigitalFutures stories takeover! . #MonthlyMeta #MetaTakeover #uniquestyleplatform #usptrend #innovations #coperni #parisfashionweek #fashiontechadvisory #swipebag #pfw #trendforecastingresearch
Highlighted as a key colour group in our S/S 25 co Highlighted as a key colour group in our S/S 25 colour report, shades of soft peppermint, iced matcha, bright lime fizz and buttery yellow have been dominating the recent runway shows. Swipe to see our favourite looks…
Are we tired of the brat trend yet? 💚 Just befo Are we tired of the brat trend yet? 💚 Just before the Roblox Developer Conference (#RDC) kicked off, the most popular metaverse platform had already made headlines with its Brat-inspired collaboration with Charli XCX in the Dress to Impress game. Packed with emotes, dresses, and cosmetics straight from Charli’s latest album, the collection drew in over 600,000 players (!), proving once again how Roblox is effortlessly blending fashion and gaming. During #RDC, we at USP got a closer look at some major updates that are set to push the platform and meta-trends even further: Shopify Integration 🤑 Starting next year, creators will be able to sell their real-life products directly through Roblox. Yep, you’ll be able to buy physical items in-game and IRL, with everything handled seamlessly through Shopify. Music Expansion 🧑‍🎤 Roblox is adding What’s Playing and Music Charts functions, so players can easily discover new songs and connect with artists. New Social Features 🫧 Roblox is becoming more than just a gaming platform. Launching later this year, the Party system will let users text and later voice chat in-app, with features for devs to create private lobbies, same-team pairings, and teleport players within games. AI Development 🦾 Soon, devs can use AI to create entire 3D worlds from just text or video prompts — whether it’s photorealistic or anime, the choice is theirs. Roblox’s advancements are just the tip of the iceberg in the #digitalfutures. Head to our stories to catch up on all the latest trends and tech shaping tomorrow’s virtual worlds! . #USP #USPtrend #Roblox #TechInnovation #VirtualReality #FutureTech #DigitalTrends #VirtualWorlds #RobloxUpdates #TechNews #AIAdvancements #dresstoimpress #robloxtrend #CharliXCX #GamingTech #MetaverseTrends #brat #genalphatrends #MonthlyMeta #MetaTakeover
Welcome to the USP studio… Here’s a little in Welcome to the USP studio… Here’s a little insight into our colourful space in Hackney🌈 For any new followers that want to know more about what we do here at USP, see below for more info: USP is a cutting-edge trend forecasting agency for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation. If you have any questions or queries please dm @thecolourful_trendagency (UK & worldwide) or @esp_trendlab (US & Canada)
Rubgy shirts & 90's heels - would you wear these t Rubgy shirts & 90's heels - would you wear these trends? 🙋🏽‍♀️🏉👠 #cphfw #fashion #fashionweek
BIG SEQUIN ENERGY⚪️🪩⚪️🪩 BIG SEQUIN ENERGY⚪️🪩⚪️🪩
As we have wrapped up the Paris Olympics, let’s As we have wrapped up the Paris Olympics, let’s look into some of the most exciting industries for innovation in fashion - sneakers! 👟 Among them, the Light Spray Shoe by @on has truly caught our attention. This shoe features a robot-made seamless upper that is fused directly into a racing midsole. The result? A shoe that’s lighter than anything humanly possible, pushing the boundaries of what athletes can expect from their gear.🦿The blend of technology and material science here is breaking all the conventional molds, quite literally. ~ Next, we have @Nike’s AI-designed A.I.R. sneakers, that debuted ahead of the Paris Olympics. They analyze athlete data to improve comfort, efficiency, and performance. ~ @Reebok is meanwhile unleashing generative AI design tools for customers via their custom machine learning tools in-built directly within Instagram DMs, creating a 3D visualisation of your future personalised shoes. ~ Also, @Camper’s newest modular trainers are designed to be easily assembled and disassembled by the user. Envisioned as “a minimal shoe with a minimum environmental impact”, the Roku trainer was designed so that its individual components could be simply replaced and recycled. With all these advancements, the future of sneakers (and fashion overall) is looking very promising, offering new possibilities in design and performance. To explore more groundbreaking fashion innovations, make sure to check out today’s #DigitalFutures stories takeover! . #MonthlyMeta #MetaTakeover #uniquestyleplatform #usptrend #innovations #sneakers #OlympicsInnovations #ShoesInnovation #OlympicTrends
JULY @ USP JULY @ USP
Instagram post 18273004546215459 Instagram post 18273004546215459
A few colourful bits and bobs from June… Stay t A few colourful bits and bobs from June… Stay tuned on stories today to see more!
Breaking news in the fashion world: @shudu.gram, t Breaking news in the fashion world: @shudu.gram, the world’s first digital supermodel, has been brought to life thanks to AI! 🧬 @vogueczechoslovakia, in partnership with digital model lab @thediigitals and the tech-meets-art agency @xlab_, unveiled this virtual sensation at the Vogue Live AI Summit in Prague.  Shudu isn’t just a stunning face now — she can interact with and answer questions from the audience, bringing a new level of engagement to the fashion marketing. To celebrate this milestone, Shudu graced the cover of Vogue Czechoslovakia’s Leaders edition, sharing the spotlight with our fashion innovation expert, @nataliyagrimberg, who was featured in this edition too.📘 «Imagine a world where virtual influencers are crafted with an “AI brain”, making them perfect brand ambassadors that can engage with fans and store visitors, provide real-time styling recommendations, and support social causes, all without the constraints of the physical world. The potential is limitless, and Shudu Gram is leading the way», XLAB’s CCO Michal Toporcer highlighted. Stay tuned for more on this exciting blend of fashion and technology - watch today’s #DigitalFutures stories takeover and subscribe to our monthly trend newsletter. A new era in fashion is on the horizon! 🌐👗 . #ShuduGram #DigitalSupermodel #Vogue #FashionTech #AISupermodels #Innovation  #voguecs #TrendForecasting #VirtualBeauty #FashionFuture #MonthlyMeta #vogueleaders
Future Fabrics Expo • Last week lifestyle & mate Future Fabrics Expo • Last week lifestyle & materials editor @viennahuffman explored the new fabric and material innovations on show @thesustainableangle. From living bioluminescent materials and fabrics coloured with enzymes, to lab-grown leather and regenerative textiles & homewares. See more designs that inspired us - plus some that have already been highlighted in our A/W 25/26 Surface, Material & Fabric report - on our stories throughout the day. • Click images for tags #Sustainability #SustainableMaterials #MaterialInnovation #Design #RegenerativeDesign #Regenerative #Biodegradable #Materials #Textiles #InnovativeTextiles #Fabrics #FutureFabricsExpo
ETHEREAL BEAUTY ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Spotte ETHEREAL BEAUTY ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Spotted as an emerging aesthetic, we are seeing a new ethereal style that blends femininity, florals and fantasy. Most prominent amongst the beauty industry, from brands such as @orebella , @kyliecosmetics and @charlottetilbury , this trend is also extending into fashion, events and film. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To see more, head over to the link in bio where you will find a responsive colour palette and cultural happenings driving this aesthetic, now and into the future. #Ethereeal #Beauty #Colour #Aesthetic #Trend #Forecasting #Fashion #Lifestyle #Florals
CSM Graduates 2024 • Some inspiring work spotted CSM Graduates 2024 • Some inspiring work spotted at last week’s graduate show, from @csm_ba_textile_design + @csmbajewellerydesign + @csm_bacd • Chaieung Jang • Hannah Wellard-Jeff’s • Linlin Guan • Alees Zayu Yang • Rosebud Morrogh Bernard • Yufang Li • Meredith Gunderson • Neal Camilleri • Elmo modlinger Keep an eye out on our stories over the next couple of weeks as we explore the graduate shows for the new emerging designers. #Graduates #Design #CSMgraduates #TextileDesign #Textiles Ceramics #Jewellery #Print #Pattern #Weave #OnesToWatch
#DigitalFutures ~ AI beauty pageant 😱 Yes, you #DigitalFutures ~ AI beauty pageant 😱 Yes, you read it right! All the women you see in the pictures are not real. The inaugural “Miss AI” competition is breaking all the rules by featuring contestants created entirely through generative AI. These virtual models, who exist solely on social media, are competing for a real-world cash prize of £15,000. This is the future of beauty and digital influence. Or is it? They look and act like real people, sharing their “lives” through posts and videos. Organized by the UK-based creator platform FanVue, the competition saw 1,500 entries, with just 10 finalists making the cut based on creativity and social media engagement. What we find less exciting, however, is that despite their virtual nature, these contestants adhere to traditional beauty standards, sparking debates about whether AI can challenge these norms. Here’s a deeper dive into the world of Miss AI and why this can matter to us: 📈Market Impact: AI influencers are emerging as significant players in the £13 billion influencer market, which is projected to hit £157 billion by 2032. These digital personalities are proving to be highly engaging and cost-effective for brands. 🗳️Evaluation Criteria: Contestants are judged not only on their looks but also on their engagement levels and the sophistication of their AI creation. This introduces a whole new dimension to beauty pageants. 🫂 Social Causes: The AI models are not just about aesthetics. They are brand ambassadors for various causes, like ocean conservation and LGBTQ+ advocacy, adding meaningful narratives to their digital personas. Check out our IG stories for an inside look at the future of digital influencers, metaverse wearables, virtual collaborations and more. This blend of technology and beauty is pushing the boundaries of what’s possible in the digital age, and we want you to stay at the forefront of changes. . #MissAI #AIInfluencers #MonthlyMeta #MetaTakeover #TrendForecasting #Innovation #VirtualBeauty #usptrend #AImodel #TrendPrediction
HONEY I’M HOME! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head HONEY I’M HOME! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head over to the link in bio to see the full version of our Honeycomb Haze inspire... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #TrendForecasting #ColourPalette #Honey #Shades #Hues #Honeycomb #Fashion #Interiors #Footwear #Gucci #Catwalks #Yellow #Orange #Summer
We recently collaborated with 2nd Year BA Fashion We recently collaborated with 2nd Year BA Fashion Management & Communication @shu_fmc students at @sheffhallamuni on a S/S 25 live brief. Drawing from our bigger picture macro ideas as inspiration, the students developed their own future-focused trends. ⠀⠀⠀⠀ See more info about the selected five students micro trends below & whose work we felt were insightful & creative. 🤩🤩🤩 ⠀⠀⠀⠀⠀⠀⠀⠀ 1. Vuja De Creations flips the idea of déjà vu, celebrating human creativity with future technology such as AI, encouraging fresh perspectives, breaking routines, and fostering innovation and individuality. @syaf.m0v ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Welcome to Spring Summer 2025, the time of Bending Lines into Wonders and Why’s. Humankind are intertwined in nature, embracing the beauty in fluidity to redefine our future. @karat__3 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. The trend Alienation focuses on the consumer getting wrapped up in believing the non-reality because the reality is too scary. Escapism is the future! @lydiarourkephotography ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4. With a government that is driving us insane and an election looming, SS25 will see the nation finding comfort in comedy, swapping seriousness for satire and turning politics into punchlines. @macyk.fmc ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5. In a world where we are governed by ever changing technology, this nostalgic-led micro trend embraces a life without it. Reject the tech! Embrace human connection. @uuna.___ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ USP subscribers see the full Sheffield Hallam 2024 report on site now for a further breakdown of the selected students work, as well as their online #portfolios. Not a subscriber yet? See our stories throughout the day for more highlights of the students work. ⠀⠀⠀⠀⠀⠀⠀ #USPTrend #TrendForecasting #UniTakeover #Colour #Fashion #Lifestyle #Inspiration #Studentsof2024 #Mood #Future #Consumer #FutureTalent
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