USP Loves

From a rise in online shopping, home-made shoots on iPhones, to avatars on catwalks, the pandemic seemingly forced a revolution in the fashion industry–…

Another day another trend name. In the past month we have had #courtcore (Gywnnie’s court outfits were both #courtcore and #quietluxury) #barbiecore (Margot Robbie…

Trend forecasters love a made-up word. Rurban, Metrosexual, FONO (fear of being Normal) etc. etc. you name it, we have re-named it. So, it…

As we all know, nostalgia plays a huge part in fashion, with every generation thinking they have discovered something new. Meanwhile, those who lived-a-look…

As we hurtle towards the end of the year, overwhelmed with present buying, Christmas parties and end of year admin, I thought we would…

When we talk about trend forecasting to clients and students we always emphasis the importance of high/low culture. On any given day in the…

Celebrities, super models, alternative show spaces and innovative set design at catwalk shows are nothing new, but the S/S 23 season ramped up the…

Over the last two years, the retail industry has evolved faster than we could have imagined. E-commerce, along with social media, apps and digital…

In the second of our monthly rounds ups, we feature our love of romantic print and contemporary craft, discuss trend forecasters Vibe Shift obsession,…

In the first of our monthly round ups, we share the USP teams current inspiration across culture, events, fashion, food, lifestyle and much more….