FKA Twigs x Nike ‘Believe in More’

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Furthering her collaboration with Nike, FKA Twigs has conceptualised and directed their latest campaign Do You Believe in More? Alongside Twigs, the images star a group of unconventional athletes, highlighting what range of achievements can be made in fitness gear.

The campaign also features a stunning film, focusing on Twigs’ unique style of performance, soundtracked by her new track Trust In Me.

Shot in Mexico City, the campaign was photographed by 17 year old David Uzochukwu and styled by Matthew Josephs.

FKA Twigs selected a group of young people that inspired her, including karate champion Jay Kirton, fencer Miles Chamley-Watson, and Saskia Horton – a classical violinist who also krumps.

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FKA Twigs commented: “When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It’s about how you train. It’s about how those things help your movement.”

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USP: This campaign focuses on embracing uniqueness and expressing yourself through authentic movement and creativity.