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  • Macro, Macro Trends, S/S 23 January 18, 2022

    S/S 23 MACRO FILM

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  • Key Shapes, Pattern January 18, 2022

    KEY PATTERN UPDATE: DIAMOND ARGYLE

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  • Key Shapes, Pattern January 18, 2022

    KEY PATTERN UPDATE: HOUNDSTOOTH

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  • Fabric, Key Shapes January 18, 2022

    KEY FABRIC UPDATE: BOUCLÉ

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  • Fabric, Key Shapes January 18, 2022

    KEY FABRIC UPDATE: CORDUROY

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A/W 22/23, Catwalks, Street Style, Womens January 18, 2022

A/W 22/23 PITTI UOMO: WOMENSWEAR STREET STYLE

USP Inspire January 17, 2022

USP INSPIRE: ILLUSTRATED STYLE

Design Directions, Womens January 14, 2022

S/S 23 WOMENSWEAR DESIGN DIRECTIONS: META-WORLDS

Beauty, Design Directions, S/S 23, Seasonal, Womens January 14, 2022

S/S 23 BEAUTY DESIGN DIRECTIONS: META-WORLDS

Lifestyle, S/S 23, Seasonal January 14, 2022

S/S 23 LIFESTYLE DESIGN DIRECTIONS: META-WORLDS

Clothing, Key Shapes January 13, 2022

KEY SHAPE UPDATE: FLARED PANT

Clothing, Key Shapes January 13, 2022

KEY SHAPE UPDATE: PLAYFUL PUFFER

Close to Season January 12, 2022

CLOSE TO SEASON: POP PUNK BOY

USP Inspire January 10, 2022

USP INSPIRE: NEO STRIPES

Beauty, S/S 23, Seasonal January 7, 2022

S/S 23 BEAUTY DESIGN DIRECTIONS: WILD WATER

Lifestyle, S/S 23, Seasonal January 7, 2022

S/S 23 LIFESTYLE DESIGN DIRECTIONS: WILD WATER

Design Directions, Womens January 7, 2022

S/S 23 WOMENSWEAR DESIGN DIRECTIONS: WILD WATER

Clothing, Key Shapes January 7, 2022

KEY SHAPE UPDATE: WORKER JEAN

Clothing, Key Shapes January 7, 2022

KEY SHAPE UPDATE: MAXI COAT

Footwear & Accessories, Key Shapes January 7, 2022

KEY SHAPE UPDATE: GLOSSED RUBBER RAIN BOOT

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✨✨ Today, Mia an intern for us here at @usptre ✨✨ Today, Mia an intern for us here at @usptrend is taking over the Instagram to share some things she’s excited for this 2022: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. An upcoming exhibition called ‘Fashioning Masculinities: The Art of Menswear’ following how men's fashion has changed over the centuries and how designers, tailors and their wearers have crafted masculinity over the years. Featuring fashion’s most exciting designers, brands and outfits worn by celebrities such as Harry Styles, Billy Porter, and David Bowie, to celebrate the multiplicities of masculine expression and dressing beyond the binary. It is set to open on 19th March. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. I’m super excited for House Of Sunny’s new S/S 22 collection ‘On the Road Again’ that has just launched. Loving the bright patterns! I just want to buy everything! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Starring Harry styles and directed by ‘Red's’ Michael Grandage is ‘My Policeman’, telling the story of PC Tom Burgess, who struggles to hide his sexuality in the 1950’s. He meets his future wife Marion on Brighton beach and they end up marrying due to societal expectations. It will be released on Amazon Prime some time in 2022. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Check our stories throughout the day so you don’t miss further 2022 inspiration from Mia.✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #USPtrend #TrendForecasting #Trend #USPInspiration #TeamTakeover #Inspiration #Exhibition #Music #Film #HarryStyles #HouseOfSunny #Fashion #Pattern #Colour #MyPoliceman #Art
Hey Guys it’s Flo here with your weekly beauty s Hey Guys it’s Flo here with your weekly beauty scoop ✨ Season 2 of @euphoria is back and TikTok is obsessed with how the make up looks have evolved. ✨ Lead MUA @donni.davy has described the makeup this season as “like season one’s more introverted sister” - but that doesn’t mean it isn’t just as gorgeous and glittered. • “There’s a steady quiet to her, until she’s suddenly loud. She has her full glam moments but then switches to super minimalism. She loves her dewy skin, and going foundation free. She experiments with all different takes on winged liner from classic to modern to… something more free-form. She loves bright colour, but only when she’s really feeling bold. She’s elusive with her sparkle and prefers a softer version of twinkling Euphoria glam." • We are obsessed with TikTok’s recreations and interpretations of euphorias beauty looks and have a feeling it will inspire more future beauty trends to come 🔮💜 • Video credit - @karenncamargo_ #usptrend #beautyscoop #euphoria #trends #inspiration #makeup #euphoriamakeup
In an increasingly homogenised world, weird and wo In an increasingly homogenised world, weird and wonderful creatives and niche influencers disrupt the norm by offering alternative opinions, strange aesthetics and humorous content, with big brands also beginning to tap into this growing trend. We're loving the nostalgic and wholesomeness of @thenorthface x @gucci’s second chapter of their collab, this time partnering with trending @TikTok creator, @francis_bourgeois43. Bourgeois, famous for his love of trains and the outdoors alongside his eccentric and joyful attitude, has earned him a massive following. See the full film on @highsnobiety and USP subscribers see our S/S 23 Macro Pleasureland trend for more joyful inspiration (including our fave trainspotter 🚂). #FrancesBourgeois #TikTok #Trending #FashionTrends #Fashion #Content #Trainspotter #Nostalgic #Retro #Gucci
Evolving from TikTok’s E-boy scene and the curre Evolving from TikTok’s E-boy scene and the current appetite for alternative fashion aesthetics, subcultures continue to shape fashion. Pop Punk boys and girls, or as TikTok calls it the #indiesleaze trend, this forms a blend of nostalgia for early noughties guitar music with a glam rock attitude. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ …and what better timing for our Close to Season: Pop Punk Boy report, as we hear just yesterday of the engagement of @meganfox and @machinegunkelly, amongst those in the punk revival along with other Gen Z artists ranging from @willowsmith, Y2K star @avrillavigne and the ‘Kravis’ influence, the combination of @kourtneykardash and @travisbarker. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ USP subscribers see the full report on site and check our stories later on today to see a glimpse of recent Pre-Fall 22 collections, street style and celebrities all adapting to this new soft goth/glam-punk mood. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #USPtrend #TrendForecasting #Trend #ClosetoSeason #Details #PrettyBoyPunk #SoftGoth #GlamPunk #CelebrityCulture #CelebrityStyle #MeganFox #MachineGunKelly #Kravis #Influence #Y2K #Music #Fashion #Nostalgia
Need to Know: Costume Designers ✂️ As lockdown Need to Know: Costume Designers ✂️ As lockdown left us binge watching the latest series and staring at our TV screens for aesthetic inspiration, a new sartorial influencer has emerged - the costume designer. In contrast to the high speed seasons of the fashion industry, film and TV offer style over trend with period piece escapism, Gen Z teen informed reality, as well as elevated office wear to inspire. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Today we will be highlighting a few key creatives working in the film and TV industry, taken from our Need To Know: Costume Designers report. What film or TV series have you loved the costumes in!? Also look out for some interactive stories later… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. House of Gucci - Janty Yates 2. Emily in Paris - @patriciafield 3. Succession - Michelle Matland 4. Bridgerton - @byellenm ⠀⠀⠀⠀⠀⠀⠀⠀⠀ USP subscribers - for a more detailed breakdown of the key costume designers see the full report on the site. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #USPTrend #TrendForecasting #Trend #CostumeDesigners #Costumes #Film #TV #Fashion #HouseOfGucci #EmilyInParis #Succession #Bridgerton #JantyYates #PatriciaField #MichelleMatland #EllenMirojnick #CostumeInspiration
Playful Putty 🟣 We’re loving the hand-moulded Playful Putty 🟣 We’re loving the hand-moulded, putty-like textures that are inspiring accessories and homeware at the moment. Brands have started to adopt this moulded or dipped look, such as @ottolinger1000’s bag collection with play-doh like textures and their jewellery blending classic metals and stones dripped with PU. Meanwhile the DIY foam aesthetic trend continues to feature across homewares products and beauty in these sumptuous play-doh shades! USP subscribers read the full #USPinspire Putty report on site for more of this weird and wonderful inspo. #Moodboard #TrendForecasting #Trends #BeautyTrends #NailArt #Homewares #Textures #Putty #DIYtrends #Accessories #HandMoulded #Colour #ColourPalette #ColourTrends #Color #USPtrend
With anticipation to move on from 2021 we seek cre With anticipation to move on from 2021 we seek creative and new ways to reconnect with the world in 2022. Each week we will share bursts of inspiration from the USP team members, of things we’re looking forward to in the upcoming year. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ First up is Jane (@kellockJane), the founder and creative director of @usptrend, sharing what she is excited for: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. An upcoming exhibition called King Pleasure Rare, showing the never-before-seen work of one of my favourite artists Jean-Michel Basquiat. Including multimedia presentations, ephemera and artefacts from the artist’s life. One not to miss in Starrett Lehigh, NYC, from 9th April. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. The return of Phoebe Philo with her own eponymous label is without question the biggest fashion event of the year and I for one can’t wait - I just hope I can afford it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Working for more than 40 years as a domestic nanny in suburban Chicago, Vivian Maier had a double life as a street photographer. Her anonymity was her disguise and her art remained almost unknown until after her death. Maier saw herself as a sort of spy, recording life in Chicago, New York. She was brilliant, weird and wonderful. Showing in the MK Gallery, Milton Keynes from 11 June-25 September. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t miss our stories throughout the day for more 2022 inspiration from Jane. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #USPInspiration #TeamTakeover #USPtrend #TrendForecasting #Trend #Art #Fashion #Culture #Photography #Lifestyle #PhoebePhilo #VivianMaier #JeanMichelBasquiat #KingPleasure #Exhibition #Events #DesignInspiration
A big Happy New Year from all of the team at USP 💫 It’s been a strange and difficult end to the year for most and I think we all start the new year realising how precious and important it is to spend time with family and friends. We’re also looking forward to creating joyful experiences, enjoying simple pleasures and embracing our unique individuality this new year - playfully illustrated in this video by @bitossihome (whose wonderfully uplifting tableware & tablescapes we included in our Christmas 2022 report). We’re so grateful to all our subscribers and followers and thank you to those who joined us for our Christmas webinar last month. If you missed it, read our Christmas 2022 newsletter via link in bio or to purchase the report & webinar and find out more about our services please contact Jodie for any UK-based enquiries on: jodie@thecolourful.co.uk or +44 (0)7989301319 or head to @thecolourful_trendagency. For any U.S-based enquiries contact Lindsey at info@esptrendlab.com or 646-934-1400 or head to @esptrendlab_. Here’s to a joyful and restorative 2022!💫 #HappyNewYear #BringOn2022 #ChristmasTrends #Christmas22 #BitossiHome #Homeware #Tablescapes #Tableware #PlayfulDesign #FutureTrends #TrendForecasting #USPtrend
Happy Holidays Friends 🎄 that’s a wrap from u Happy Holidays Friends 🎄 that’s a wrap from us until the New Year! 💫 What a year… we’ve been busy balancing lots of exciting projects & new clients, webinars, travelling for work trips & events (again finally), new additions to the USP family and new ventures (keep your eyes peeled in January for news!), all with a few set backs from Covid of course! Thanks to all our wonderful clients and followers for helping us to navigate another tricky year. We’re thinking of everyone who has been affected once again this year and Christmas time due to covid, and are sending you socially distanced hugs and positivity for next year. Merry Christmas! 💫 Here’s to a happier and healthier 2022! From the team at USP x Design by @amberconnell.studio #christmas #merrychristmas #Christmas2021 #digitaldesign #USPtrend #stars #trendforecasting #graphicdesign
#ShopSmall 🤎 As lockdown forced many to work fr #ShopSmall 🤎 As lockdown forced many to work from home, shopping consciously became front of mind, driving consumers to shop local and support independent brands. Attaching meaning to purchases has become increasingly important as customers seek out products with longevity and purpose. Similarly, considering provenance and the idea of giving back provides the opportunity to connect with products on a deeper level. Today we're sharing some of our favourite small independent shops and brands, just in time for Christmas for some inspo on your gifts and goodies! Our first shoutout goes to @eesomeshop, ‘Eesome’ meaning ‘pleasant on the eye’, a UK based brand who offer curated vintage smalls such as special vintage ceramics and studio pottery from Europe. With a focus on structure and form for the modern home and conscious consumer, they offer a beautiful alternative to mass-produced products. Don't miss their Winter Showroom pop-up in London from the 14th-19th December, joined by 5 other lovely local brands - link on their site! Check our stories later for more small shop inspo and sign up to our Christmas webinar for more festive inspiration across fashion, decor, homeware & gifting - link in bio. #USPtrend #TrendForecasting #Trend #SmallShops #IndependentShops #IndependentBrands #ShopSmall #ShopLocal #Vintage #Curated #Christmas #Gifts #Pottery #Ceramics #Interiors #Lifestyle
Party glitz💫 After last years Christmas lockdo Party glitz💫 After last years Christmas lockdown, consumers crave dressing-up, going-out and celebrating life. Design direction in this area reflects this, as evening and party looks go maximalist with a more-is-more aesthetic. Overarching themes are informed by everything Y2K with body baring silhouettes and cut-outs continuing. USP subscribers read our Close to Season: Partywear report for more maximalist inspo for your evening-wear fix! Also check out our stories later for a fun game…💃🏽 #FashionTrends #Partywear #Fashion #Occasionwear #Eveningwear #FestiveFashion #TrendForecasting #Maximalist #USPtrend
We will be sharing weekly sneak peeks from our S/ We will be sharing weekly sneak peeks from our S/S 23 digital colour book up until the end of the year, first up is our Acid Folklore trend. A deep sense of magic and mysticism is drawn from the natural world, inspiring a primal, surreal approach to spending more time outdoors. Folklore and storytelling harness ancient wisdom, seen through a modern lens. As festivals return, a new wave of eco-hedonists emerge, combining a pagan connection to the Earth with a need for mind-bending experiences. A saturated acid-trip aesthetic blends with modern solutions to inform a contemporary take on hippie psychedelia. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ See more, including some cultural drivers inspiring the trend, on our stories later today. USP subscribers also keep an eye out on the site as we share our fashion, beauty and lifestyle design direction reports, inspired by our S/S 23 Colour trends. Alongside the digital colour book a physical colour pack with a full set of fabric colour swatches is also available for purchase. To find out more and arrange a meeting to view our services, please contact Jodie for any UK-based enquiries on: jodie@thecolourful.co.uk or +44 (0)7989301319 or head to @thecolourful_trendagency. For US-based enquiries contact Lindsey at info@esptrendlab.com or 646-934-1400 or head to @esptrendlab_ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ColourTrends #Colour #TrendForecasting #Trends #ColorTrends #DesignInspiration #ColourPalette #Moodboard #Psychedelic #Hippie #Acid #Earth #USPtrend #FashionTrends
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Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation. Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface - bringing together the best combination of physical and digital information. Concise, edited and designed to inspire, our new subscription based service USP Essential includes:

  • Seasonal Colour forecasts - Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches
  • Big Picture Macro Trends - Mood Boards, Cultural Drivers, Music & Videos.
  • Womenswear Trend Edits - Mood Boards, Icons & Influencers, Palettes, Key Fabrics, Styling, Print, F&A, Hair & Beauty
  • Catwalk Analysis - Daily Trend Updates & Seasonal Overviews.
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