I Heart Girl aims to examine modern day femininity without exhibiting the expected stereotypes of women used by the mass media. Jessica Yatrofsky has purposefully captured young subjects with varying degrees of “masculine” and “feminine” traits, ignoring the clichés of conventional gender identifiers. Hyper-sexualised extremes of women do not exist, instead we are given a new picture of what contemporary female culture looks like.
Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation. Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface - bringing together the best combination of physical and digital information. Concise, edited and designed to inspire, our new subscription based service USP Essential includes:
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