I Heart Girl by Jessica Yatrofsky

I Heart Girl aims to examine modern day femininity without exhibiting the expected stereotypes of women used by the mass media. Jessica Yatrofsky has purposefully captured young subjects with varying degrees of “masculine” and “feminine” traits, ignoring the clichés of conventional gender identifiers. Hyper-sexualised extremes of women do not exist, instead we are given a new picture of what contemporary female culture looks like.