The USP Essential site offers subscribers inspiring and informative seasonal Colour, Macro and Womenswear trends as well as in-depth catwalk analysis. Bringing together the best physical and…


Happy Holidays

We are having a well deserved break and will be back on January the 4th. Wishing  you all a restful holiday and a very happy…


Genderless colour Inspiration:

South African designer Lukhanyo Mdingi‘s Spring/Summer 2016 collection titled Taintless, is a take on Japanese design techniques, which he describes as ‘clothes for the for the individual,…


Cruise 16: Stella McCartney

Featuring the “it” dress shape of S/S 16, Stella McCartney presented a collection of feminine flounces and florals and broderie anglaise combine with sporty masculine inspired shapes….


Skateistan: Inspiration through sport

Non-profit organisation Skateistan enables girls from marginalized and displaced families to learn to ride a skate board for free at the largest indoor sports arena in Afghanistan. In…

Jil Sander 4

MFW S/S16: Key Collection, Jil Sander

Citing Annemarie Schwarzenbach as his inspiration,Rodolfo Paglialunga’s first collection for Jil Sander was a return to the pared back simplicity the brand  is known for. Androgynous…


COS takes New York

As COS prepare to take New York with their unique blend of simplicity and must have items, Manhattan shoppers are invited to experience the…