The USP Essential site offers subscribers inspiring and informative seasonal Colour, Macro and Womenswear trends as well as in-depth catwalk analysis.

Bringing together the best physical and digital information our relevant and timely content provides the tools to enable innovation and make creative choices. Looking beyond just fashion we offer intelligent, curated insights – on a user friendly interface.

Our offer includes:


Overview of the seasons 4 key colour stories.

Mood boardscultural drivers, palettes, harmonies and key seasonal colours.

Colour matrix and USP colour swatches dyed to our own recipe and matched to the nearest Pantone.

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Macro Trends

Inspiring & relevant macro trends & analysis providing big picture thinking to kick start the creative process

Mood boards, videos, music & cultural drivers (Culture, Retail, Consumer lifestyle, Icons & Influencers).

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Womenswear Trends

A further edit of the overarching macro trends made relevant for womenswear.

Inspirational visual mood boards and relevant cultural drivers influencing each trend, as well as key Colours, Fabrics, Print, Styling, Footwear & Accessories and Beauty.

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Catwalk Analysis

Ongoing daily coverage of all the major runway womenswear shows (New York, London, Milan Paris) & street style as they happen.  These easy to digest ‘need to know’ updates on previous days shows will keep users informed as the shows happen.

Our in-depth report, live one week after the last show, covers the Influencer collections, Key themes, Colour, Fabrics, Print & pattern, Key items, Footwear & accessories, Hair & beauty.

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Trend Updates

A combination of visual mood boards and fast track reports designed to inform and inspire as the season evolves, our ongoing updates highlight the newest and most relevant icons and influencers and key trend & cultural drivers..


To find out more contact:

[email protected]

[email protected]