A Taste of Vulgarity

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The Vulgar at the Barbican

As a reaction against the quest for wellness and minimalist dressing, consumers are embracing bad taste and finding time to indulge.

The recent opening of The Vulgar: Fashion Redefined exhibition at The Barbican examines the concept of taste and looks at how fashion has challenged our perceptions and provoked emotions over the ages.

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Viktor & Rolf Van Gogh Girls Haute Couture spring/summer 2015 at the Vulgar

The idea of indulgent excess is something that has also played out in the S/S17 catwalk shows, across several collections.

Matty Bovan S/S 17

Molly Goddard S/S 17

Ryan Lo

Ryan Lo S/S 17

The food industry is seeing a backlash against the #eatclean movement as nutritionists question the benefits of such restricted diets and  bakeries create additive-filled, indulgent cakes in every shade of the rainbow. London-based bakery Anges des Sucre’s over-the-top creations include a croquembouche made of doughnuts, macarons and buttercream ice cream cones.

From left to right: Craftsy, Christophe Adam, Anges de Sucre

Excessive interiors and event spaces such as Little Nan’s kitsch living room bar in Deptford, are also adopting a novelty, fun approach to interiors with eclectic interior design and sparkler-filled cocktails.

Little Nan’s Tropical Den

Beauty brand Mac have embraced the vulgar with a with a limited edition Trolls make-up collection to coincide with the release of the New Dreamworks film. The products range from crazy coloured hairspray to frosted face glitter and pearlescent beauty powder.

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M.A.C Cosmetics Good Luck Trolls Collection

Artist Paloma Rincon has combined the colours and shapes used in hairstyles with those found in bakeries and ice cream to create a series of digital images called ‘Sweet Style’.

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USP: Indulgent and excessive; bad taste takes over from pared back to create a fun and surprising aesthetic.