A Taste of Vulgarity


The Vulgar at the Barbican

As a reaction against the quest for wellness and minimalist dressing, consumers are embracing bad taste and finding time to indulge.

The recent opening of The Vulgar: Fashion Redefined exhibition at The Barbican examines the concept of taste and looks at how fashion has challenged our perceptions and provoked emotions over the ages.


Viktor & Rolf Van Gogh Girls Haute Couture spring/summer 2015 at the Vulgar

The idea of indulgent excess is something that has also played out in the S/S17 catwalk shows, across several collections.

Matty Bovan S/S 17

Molly Goddard S/S 17

Ryan Lo

Ryan Lo S/S 17

The food industry is seeing a backlash against the #eatclean movement as nutritionists question the benefits of such restricted diets and  bakeries create additive-filled, indulgent cakes in every shade of the rainbow. London-based bakery Anges des Sucre’s over-the-top creations include a croquembouche made of doughnuts, macarons and buttercream ice cream cones.

From left to right: Craftsy, Christophe Adam, Anges de Sucre

Excessive interiors and event spaces such as Little Nan’s kitsch living room bar in Deptford, are also adopting a novelty, fun approach to interiors with eclectic interior design and sparkler-filled cocktails.

Little Nan’s Tropical Den

Beauty brand Mac have embraced the vulgar with a with a limited edition Trolls make-up collection to coincide with the release of the New Dreamworks film. The products range from crazy coloured hairspray to frosted face glitter and pearlescent beauty powder.


M.A.C Cosmetics Good Luck Trolls Collection

Artist Paloma Rincon has combined the colours and shapes used in hairstyles with those found in bakeries and ice cream to create a series of digital images called ‘Sweet Style’.



USP: Indulgent and excessive; bad taste takes over from pared back to create a fun and surprising aesthetic.