Beautifully British: Gucci Cruise 2017 Ad Campaign

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In keeping with the British inspiration behind their Cruise 2017 collection, the new Gucci ad campaign is channelling English countryside romanticism. Set in the beautiful grounds of Chatsworth House, it follows models tending to the garden, playing with chickens and lounging in the sumptuous interiors.

The campaign, created by Alessandro Michele collaborator Glen Luchford, also stars iconic British actress Vanessa Redgrave, showing Gucci’s appeal across the generations. The collection and accompanying images combine heritage and punk influences in the brands unique style.

The new Gucci cruise ad campaign for 2017.

The new Gucci cruise ad campaign for 2017.

The new Gucci cruise ad campaign for 2017.

USP: Gucci continues to mix unexpected influences, using their ad campaigns to further explore the inspiration behind the collections.