H&M: She’s a lady


Set to a re-worked version of ‘She’s a lady’ by duo Lion Babe, H&M’s A/W 17/18 advert re-defines preconceived ideas of how women should look, act and think.

Actress Lauren Hutton, model Adwoa Aboah, trans actress Hari Nef, Design Army’s chief creative officer, Pum Lefebure and Lion Babe’s Jillian Hervey—do what ever they want, however they want, wearing whatever they want.

USP: Pushing boundaries around the idea of what’s feminine and showing women as they really are provides an aspirational narrative for modern woman.