As the new ad campaigns for the A/W 16/17 collections start to roll out, we select our top picks.
The Miu Miu campaign ‘Found Narratives‘ starring Amanda Seyfried and a cast of models including Taylor Hillin and Anna Ewer, was shot by Alasdair McLellan and styled by Katie Grand. Houghton Hall in Norfolk was chosen as a backdrop to the modern-luxe girl gang story, with different shots collaged together for a layered effect.
Designer and creative director of Balmain, Olivier Rousteing, collaborated with Kanye for the Balmain film ‘Wolves‘. The monochrome video was directed by Steven Klein and includes music from Kanye’s Life Of Pablo album and vocals from Sia and Vic Mensa.
Alessandro Michele’s ‘Lost in Translation‘ inspired film for the Gucci A/W 16/17 campaign was shot by regular collaborator Glen Luchford. It features a group of stylish friends travelling dreamily through Tokyo with ironic subtitles in the film giving the storytelling a movie-inspired twist.
Pop star Selena Gomez fronts the Louis Vuitton campaign shot by Bruce Weber, following her appearance at this years Met Gala in Louis Vuitton. This is a high-fashion endorsement for the singer, as well as being a clever collaboration for the brand – as Gomez is still the most followed person on Instagram.
Marc Jacobs has chosen a host of celebrities to front his latest campaign, including Missy Elliot, Susan Sarandon, Marilyn Manson and Courtney Love, showing a different side to the stars as well as the versatile appeal of the brand.
USP: Engaging ad campaigns with the right choice of star are important to express the mood of the season and to endorse brand identity.