Instagramable accessories: #Fendirumi

To celebrate the opening of the #Fendirumi pop-up for the month of August at Harrods, the Fendirumi – Piro-chan and Bug-Kun, the furry creatures who pay homage to the Japanese phenomenon of kigurumi animal suits – will make guest appearances in the store.


Mini versions of the mascots have been recreated as bag charms in mink and kidassia fur and Harrods have created a range of exclusive products, including two new bags, Har and Rods, available in limited quantities.


USP: Tapping into our Fluid trend for A/W 17/18 this collaboration illustrates how making fashion fun and most importantly social media friendly, enables consumer interaction and creates engaging experiences.