Cruise 17: Gucci


Another stand out collection from Alessandro Michele, featured the trademark embellishment and OTT styling that has now become synonymous with the new Gucci.

Taking it up a level, the range was awash with print, pattern and colour, inspired by British youth culture and the grand backdrop of the cloisters of Westminster Abbey.


Punk influenced tartan, old school sportswear, Spice Girls inspired footwear and Union Jack sweaters, were mixed with heavily embellished bombers & bleached jeans, appliquéd rainbow knits and Victorian ruffle dresses in a mish mash of eras and cultural references.

  • Animal appliqués included cats, dogs, lions and tigers.
  • Contrast binding, go-faster stripes, sports socks and boxing boots add sporty details.
  • Retro floral prints are densely decorated on bright and black grounds.


  • Stripe knits are embroidered and embellished.
  • Tartan and bleached denim add a punk influenced mood.


  • The bomber jacker continues as a key shape – in satin and sequins.
  • Oversize vintage denim jackets were embroidered and appliquéd.


  • Fake fur continues as a key fabric and is updated using print and pattern.


Gucci_unique styleplatform_Cruise17_01

  • Retro floral prints are either densely decorated on bright and black grounds, or painterly & pretty on white grounds.


gucci_resort_2017_39 copy

  • Footwear & accessories also referenced pop culture, with the Spice Girls rainbow platforms a stand out item.


  • Pretty lace and sheer dresses were vintage inspired – pussy cat bow neck details continue.


Celebrity Gucci fans were out in force to grace the Front row.

Frow_Gucci_Cruise17_unique style platform_02

Flo Morissey and Alexa Chung

Frow_Gucci_Cruise17_unique style platform_01

Bel Powley, Ella Purnell and Elle Fanning

Singer-song writer and actress and star of “The Dancer” Soko, took over Gucci’s Snapchat to take behind scenes snaps of the show.

Gucci_Cruise 17_social media_unique style platform

USP: Building on the already successful maximalist look, Alessandro Michele continues to surprise and delight with his individual, eccentric take on luxury fashion.