Nicolas Ghesquière illustrated yet again that its all about the destination, with the setting for Louis Vuitton’s Cruise 17 show. Chosing Rio de Janeiro’s Niterói Contemporary Art Museum, which is shaped like a flying saucer and hovers over the Guanabara Bay – fashion press and celebrities were treated to a variety of activities – helicopter tours of the city, trips to Corcovado, paddleboard lessons and people watching on Copacabana and Ipanema’s famous beaches.
The Louis Vuitton show was the first fashion show held at the Niterói Contemporary Art Museum and coincided with its 20th anniversary
Drawing inspiration from the city’s vibrant art and culture, as well as the up and coming Olympics, the future focused collection featured bright de-constructed sportswear.
- Colour blocked neoprene and parachute silk in directional styling.
- Ruching and frill detail added femininity to monochrome sportswear.
- Cut out details feature contrast colour binding.
- Accessories were key with sports detailing applied to neoprene footwear and leather bags.
- Boombox bags featured Bluetooth technology to actually play music.
USP: With Gucci due to show their Cruise collection in Westminster Abbey and Dior at Blenheim Palace, the location of Cruise shows becomes almost as important as the collection – highlighting the increased desire for ‘experience over things’.