Cruise 17: Louis Vuitton in Rio de Janeiro

louis-vuitton-cruise-lineup

Nicolas Ghesquière illustrated yet again that its all about the destination, with the setting for Louis Vuitton’s Cruise 17 show. Chosing Rio de Janeiro’s Niterói Contemporary Art Museum, which is shaped like a flying saucer and hovers over the Guanabara Bay – fashion press and celebrities were treated to a variety of activities – helicopter tours of the city, trips to Corcovado, paddleboard lessons and people watching on Copacabana and Ipanema’s famous beaches.

1464473827-ap-295244746843-colored

The Louis Vuitton show was the first fashion show held at the Niterói Contemporary Art Museum and coincided with its 20th anniversary

Drawing inspiration from the city’s vibrant art and culture, as well as the up and coming Olympics, the future focused collection featured bright de-constructed sportswear.

Louis Vuitton_Unique Style Platform_Cruise 17_09

  • Colour blocked neoprene and parachute silk in directional styling.

Louis Vuitton_Unique Style Platform_Cruise 17_08

  • Ruching and frill detail added femininity to monochrome sportswear.

Louis Vuitton_Unique Style Platform_Cruise 17_07

  • Cut out details feature contrast colour binding.
  • Accessories were key with sports detailing applied to neoprene footwear and leather bags.

Louis Vuitton_Unique Style Platform_Cruise 17_03

Louis Vuitton_Unique Style Platform_Cruise 17_04

Louis Vuitton_Unique Style Platform_Cruise 17_05

Louis Vuitton_Unique Style Platform_Cruise 17_01

Louis Vuitton_Unique Style Platform_Cruise 17_02

  • Boombox bags featured Bluetooth technology to actually play music.

Louis Vuitton_Unique Style Platform_Cruise 17_06

USP: With Gucci due to show their Cruise collection in Westminster Abbey and Dior at Blenheim Palace, the location of Cruise shows becomes almost as important as the collection – highlighting the increased desire for ‘experience over things’.