Inspirational Retail: Dover Street Market at Haymarket

New Dover Street Market_DSM_Unique Style Platform_Comme des Garcons

Commes des Garcons

Dover Street Market opened their new London location last weekend, overtaking a heritage-listed space on Haymarket, originally built by Burberry founder Thomas Burberry. The interior has been designed by Rei Kawakubo of Comme des Garcons, who wanted to ’embrace and enhance’ the buildings original features.

Kawakubo said: “I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos; the mixing up and coming together of different kindred souls who all share a strong personal vision.”

Brands have been given the freedom to design their own individual areas, reflecting the inspiration and influences behind their collections. This has created a truly creative and immersive retail experience, with displays ranging from plush, quilted walls by Gucci, modernist simplicity by The Row, and a replica children’s playground by J.W.Anderson.

New Dover Street Market_DSM_Unique Style Platform_Gucci

Gucci

New Dover Street Market_DSM_Unique Style Platform_Margaret Howell

Margaret Howell

New Dover Street Market_DSM_Unique Style Platform_The Row

The Row

New Dover Street Market_DSM_Unique Style Platform_J.W.Anderson

J.W.Anderson

New Dover Street Market_DSM_Unique Style Platform_Event Space Frances Von Hofmannsthal

Event Space: Frances Von Hofmannsthal

New Dover Street Market_DSM_Unique Style Platform_Loewe

Loewe

New Dover Street Market_DSM_Unique Style Platform_Molly Goddard

Molly Goddard

New Dover Street Market_DSM_Unique Style Platform_Noir Kei Ninomiya

Noir Kei Ninomiya

New Dover Street Market_DSM_Unique Style Platform_Vetements

Vetements

USP: Dover Street Market continues to push the boundaries of luxury retail and be a leader in innovation. Their new location provides an individual, inspiring approach to store design and visual merchandising.