A/W 16/17 Key Trend: Rodeo-to-Wear

Micro Theme - Rodeo to Wear 01

From left to right: Coach, Fay and Mary Katrantzou A/W 16-17

An emerging theme that has touched all three cities so far, the cowgirl offers inspiration for materials, print and pattern with commercial appeal across clothing, footwear and accessory categories.

Embroidered western yoke style details reference vintage cowboy shirts updating tops and jackets whilst traditional silver buckles and studded hardware also tap into the trend.

Micro Theme - Rodeo to Wear 02

From left to right: Gucci, Marc Jacobs and Coach A/W 16-17

Micro Theme - Rodeo to Wear 03

From left to right: Fausto Puglisi, Coach, and Fay A/W 16-17

Micro Theme - Rodeo to Wear 04

From left to right: Coach, Fausto Puglisi and Fay A/W 16-17

USP: Western detailing presents a fun print and pattern idea to update product staples like shirting, ankle boots and saddle bags. Perfect for kidswear as well as the youth market.