Make-up artist Charlotte Tilbury’s new flagship beauty boudoir in Covent Garden combines a fast beauty upper floor with ‘Quick Trick’ complimentary 15 minute make overs, multiple screens showing Tilbury’s YouTube tutorials and a digital wall featuring her looks.
The ‘glamorous’ ground floor offers a champagne service, personalised engraving services, a GIF booth, and a row of seven magic art-deco dressing tables where customers can watch their own sixty minute Charlotte Tilbury transformation come to life by way of the make-over menu.
Sephora’s new concept store in San Francisco takes a tech-first approach to retail. Inspired by vloggers, the digital approach encourages consumers to T.I.P “teach, inspire and play”. Featuring 12 seats facing a chain of mirrors, each with an iPad – consumers can watch beauty tutorial videos, experiment with Sephora products and upload make-up selfies to their own social media accounts.
USP: Technology is transforming beauty retailers to create interactive experiences which tap into the way consumers engage with online influencers and share via social media.