James Bay, Romeo Beckham, Naomi Campbell and Rosie Huntington Whiteley
As more brands than ever before create Christmas adverts, we present a round up of the best of the seasonal offering.
Burberrycontinue to showcase British talent in their campaigns, with their 2015 Christmas ad it celebrating the 15th anniversary since the release of Billy Elliot. Featuring well known faces such as Naomi Campbell, James Bay, Elton John and the return of Romeo Beckham, bouncing on a trampoline to the sound of T Rex’sCosmic Dancer.
The three-minute video was directed by Christopher Bailey, chief creative director at Burberry.
Naomi Campbell, Rosie Huntington-Whiteley and James Bay.
Mulberry have taken a humorous approach with an alternative take on the nativity story. The film features a young couple in their new home on Christmas Eve. The girlfriend receives a new Mulberry Bayswater bag, but as she shares her excitement over the gift, a number of unexpected visitors arrive to share in the ‘Christmas miracle’.
Mulberry -The Miracle of Mulberry
Derek Blasberg and Karlie Kloss
Friends Karlie Kloss and Derek Blasberg are the faces of Kate Spade‘s campaign. Photographed by Emma Summerton, Blasberg cuddles up with Kloss in the back of a cab, along with literary agent Anne Borchardt, singer Alice Smith, actress/photographer Sasha Frolova and the Matsuura family who own the Brooklyn based e-boutique, Aloha Picnic.
Kate Spade’s Christmas campaign 2015
Topshop Christmas 2015 campaign
Top Shop features up-and-coming models Aneta Pajak, Bella Hadid, Ella Richards and Grace Hartzel. Assembling a girl gang referencing the #squadgoals, photographer Giampaolo Sgura captures the diverse group of women for the 2015 campaign.
Up and coming models for Top Shop’s holiday campaign
Marks & Spencer‘s festive campaign based on ‘The Art Of’ theme was designed by Joseph Bennett, who also created the Alexander McQueen retrospective Savage Beauty at the Victoria and Albert Museum. The campaign focuses on a series of milestones throughout the Christmas calendar and taps into consumers nostalgia with glimpses of Morecombe and Wise singing Bring Me Sunshine.
Net-a-Porter and Mr Porter for first joint Christmas campaign
Its the first time the luxury retailers Net-A-Porter and Mr Porterhave joined forces for a campaign. The short film, entitled All For You, takes us inside the imagined world ofNet-A-Porter and Mr Porter, where orders are selected by refined employees from gliding rails, perfectly packaged and spritzed with perfume before making their journey to their new owner. The campaign highlights the long term mission of the business: to deliver notable service and style to customers around the world, making Net-A-Porter and Mr Porter the online destinations for luxury gifting the festive season,
Net-A-Porter and Mr Porter joint campaign 2015
Luxury fashion department store Harvey Nichols festive ad campaign focuses how to avoid #GiftFace, which is all about the moment when you’re confronted with a gift that is not quite what you were hoping for. Designed by the same agency behind the John Lewis ad and the film also helps customers on social media recognise #GiftFace and suggests gift options for the holiday season.
“The holidays are a time when everyone becomes a kid again, celebrating the magic of the season and reveling in fun, food and family traditions.” Target‘s new festive campaign features a nostalgic adventure featuring our memorable holiday toys such as, Barbie, Minons, Lego and Ninja Turtles.
Target Holiday Ad Campaign: The Journey Begins
Primark documents a journey home with a clever combination of models amid toy scenery.
Primark: Bring Home Christmas
Department storeHouse of Fraser has taken a different approach to previous years, featuring a music video-style ad on Instagram. Described as an ‘antidote to the festive fuzzy’, the ad shows a display of characters dancing to a routine, directed by Ace Norton.
House of Fraser’s director of brand and creative, Tony Holdway, explained: ‘This time of year is all about inspiring our customers to curate their own fashionable and bespoke Christmas, free from stress and brimming with ideas and individuality. Challenging the norm is exactly what we’ve tried to capture in this year’s multi-channel campaign and we hope it will encourage people to think far more openly and creatively this festive season. I think it’s a campaign like no other.”
House of Fraser: #YourRules
The Body Shop created a global music video uniting voices from around the globe in six different languages, singing the world’s most popular Christmas song, Jingle Bells…during their bathroom routine. The feel good campaign is packed full of cheeky, British irreverence, whilst still communicating a charitable message.
The Body Shop 2015 Christmas Ad Campaign
USP: Christmas campaigns have moved from tapping into consumers emotion and humour to introduce a multi channel approach to advertising.