Finery London: In the mood for shopping

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To mark the launch of its autumn/winter 2015 collection, womenswear label Finery has launched a microsite which enables customers to browse by mood.

A series of images representing the design team’s inspiration for the season are presented to the consumer – allowing them to choose the colours and shapes which reflect their mood – eventually leading them to an outerwear item which illustrates their choice.

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USP: Introducing emotional experience through gaming creates an interactive approach to online content and e-commerce.