October, 2015

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Festival Commerce with Beautycon

Beautycon is an annual beauty festival in New York, L.A., London and Dallas, where beauty fans connect with their favourite Vloggers and bloggers as well as  beauty brands such as L’Oreal, Essie and…

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Finery London: In the mood for shopping

To mark the launch of its autumn/winter 2015 collection, womenswear label Finery has launched a microsite which enables customers to browse by mood. A series of…

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Gender Fluid marketing from Shiseido

Shiseido’s latest Japanese commercial has gone viral since it was released 10 days ago, logging more than four million views. Titled High School Girl? the stop motion footage shows…

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Colour Inspiration: Hotline Bling by Drake

Framed amongst a minimal white background illuminated by vibrant colors, Drake’s recently released video for Hotline Bling may have been inspired by artist James Turrell, after he visited his retrospective exhibition…

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Experience Retail: Sonos Studio

Described as a “social and collaborative space that connects artists and audiences through experiences in music, art and technology” the recently opened Sonos Studio in Shoreditch, East…

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Fashion Week Food

Extending the themes behind the collections at Fashion Week events, designers further explored colour, texture and shape through food. Kitsch with a touch of…