New York Fashion Week: What To Do Outside the Shows


tumblr RTW pop-up store

New York Fashion Week 2015 starts tomorrow and in addition to the catwalk shows and fashion parties, there are a whole host of exciting events to attend in the city.

Here’s our top pick of things to do, see, buy, eat and drink outside of the shows.

  • tumblr have been covering NYFW for 10 years, and to celebrate this anniversary they are selling their own ready-to-wear collection at a pop-up store in the city. Pieces are printed with images by tumblr’s top artists – including Hattie Stewart, Lauren Pelc-McArthur and Brian Vu. The pieces will be on sale throughout fashion week and online through

tumblr RTW pop-up store

  • Pop-up rooftop bar Tiki Tabu is located in the SIXTY LES Hotel.  The Hawaiian-themed tiki bar is serving retro cocktails in a bright and kitsch interior – featuring palm-printed sofas, banana trees, traditional tiki cups and 60’s surf pin up murals.

Tiki Tabu

  • Refinery 29 is hosting an interactive exhibition entitled 29Rooms which includes various themed spaces such as a denim workshop teaching distressing skills, music installations and an oversized bouncy castle in the shape of a handbag. They have collaborated with brands and innovators such as Charlotte Tilbury, Petra Collins and Puma.

29 Rooms by Refinery 29

  • Pucker Makeup Studio has teamed up with Triumph Hotels to offer complimentary makeovers throughout Fashion Week. Each day they will set up a pop-up salon at one of the hotel chain’s seven locations across the city.

Triumph Hotel’s Pucker Beauty pop-up

  • For a break from the womenswear catwalks, fashion illustrator Richard Haines is showcasing his menswear street style sketches capturing the fashionable men of Brooklyn at Daniel Cooney Fine Art.

‘A Room of One’s Own’ exhibition by Richard Haines

  • New York’s first cereal bar KITH Treats, located in the KITH Brooklyn flagship store offers a choice over 23 different cereals presented in Cereal Box Sets – containers for mixing, eating and travelling – all featuring custom graphics. The interiors have been designed by innovative architecture firm Snarkitecture.

Kith Treats Cereal Bar

  • Zaha Hadid has created a canopy installation for New York’s High Line park called Allongé, made from silver fabric stretched over a curving metal frame. The construction provides a sculptural shelter for pedestrians walking underneath, protecting them from construction work going on overhead.

Allongé Sculpture Installation


Global Fashion Capitals exhibition at FIT

  • Joshua Ostrovsky – star of cult Instagram account @thefatjewish – will be presenting the Dad Fashion Show through MADE Fashion. This tribute is “an eclectic collection of apparel” celebrating “the moods and personalities of dads of all ages” and will be sure to feature his uniquely funny take on the fashion industry.



Donald Robertson at Story

USP: No longer just for industry insiders New York Fashion Week has become a cultural event, featuring events and pop-ups all over the city.