Scandinavian retail has been receiving wide international acclaim due to stores across the region showcasing functional, season-less style and contemporary, minimal presentation. Retailers are harnessing the appeal of simple shop design and quality product to become innovative shopping destinations.
Naked have two stores in the heart of Copenhagen, specialising in women’s street-fashion, sneakers and accessories. Working against the usual male-focus of streetwear stores, they cater specifically to the female market, carrying all the smaller sizes that can be difficult to pin find.
Swedish menswear brand Très Bien places importance on custom made fabrics, clean lines and quality garments combined with streetwear and bold graphics for a dressed down, loose look. It’s boutique focuses on extremely minimal presentation to showcase key items of the collection.
Beautifully designed concept boutique YME calls itself a ‘curated universe of fashion, art and design.’ As well as selling men’s and women’s clothing over split levels, the store also stocks a section of fashion books and magazines, perfume and jewellery, alongside showcasing fine art from local artists.
Goods has transformed from a local destination shop to an established men’s clothing store catering to a broad range of clientele. The store appeals to customers with a vested interest in quality and design rather than fast-fashion and short lived trends.
Nitty Gritty is dedicated to mixing aspirational and accessible products within a sparse and minimalist interior, giving value to everything on sale. The store is a reaction to mainline clothing stores which dominate the market – focusing on products that stand the test of time.
USP: Innovative Scandinavian retailers demonstrate the appeal of gender free shop fits, minimal styling, seasonless product and a focus on quality – providing inspiration for AW16/17.