COS takes New York


As COS prepare to take New York with their unique blend of simplicity and must have items, Manhattan shoppers are invited to experience the sound of COS. The new store location in the Meatpacking district is basically a shopfront with an installation, slots for headphones and a video which represents the sound of the brand.

USP: Creating a sensory experience ahead of launch engages consumers and encourages interaction without the need for actual product.