“They gave Google Glass to the wrong people, who used it in the wrong way, which why you suddenly find that everyone is a ‘glasshole’. My fundamental issue is that Glass won’t be successful is because it’s not narcissistic enough. You can’t take a ‘selfie’ with Glass. And a selfie is your logo. That’s why people do it.”
Tamara Sword – director of TMR&C, speaking at the Moving Minds summit at Kinetic
We couldn’t have put it better ourselves!
USP: Only wearable technology that looks good will sell!