Rob Soar

Robert-Soar1 copy

Rob is a creative director who has worked in design and branding for many  years, gaining a wealth of experience in the UK, Europe and North America and across many industry sectors. Working for some of the world’s leading agencies including Enterprise IG (now Brand Union) and FutureBrand UK. As well as working on USP, Rob is also Creative Director at  Dragon Rouge.

Rob’s experience also includes a formative period working with the design guru Bruce Mau in Toronto, which resulted in him working on projects in Los Angeles for the architect Frank Gehry and creating the architectural monograph S,M,L,XL for Rem Koolhaus.

Rob has a passion for crafting unexpected and elegantly simple brand expressions. An accomplished visual communicator with superior analytical and problem-solving skills, he also has as a keen eye for detail and style.

Over the years, Rob has lectured at various UK universities on design-related subjects, as well as being a member of the D&AD Education Council and a director of the Design Business Association (DBA).

USP: A curious mind and interest in all things design-related, from studying Japanese calligraphy to collecting and restoring postmodern furniture.