Gwyneth Holland

Gwyneth USP

Journalist and trend consultant Gwyneth Holland brings to USP her extensive experience working with the world’s leading brands and agencies, from Lamborghini and Pernod Ricard to Conde Nast, Global Blue and Publicis. Her curiosity and international outlook have led her to work with clients from multiple categories (automotive, tech, media, food and beverage, fashion, home and financial services) and multiple geographies (Brazil, the US, Europe, Russia, India and APAC).

Gwyneth is also the former editor of, and longtime contributor to Viewpoint magazine, and currently writes for a variety of fashion and trend publications, including Protein Journal and SHOP Magazine.

After senior positions at renowned trend agencies including WGSN, Iconoculture and The Future Laboratory, Gwyneth now helps brands discover and apply global consumer trends through her own company, How Things Are Done. She specialises in research and forecasting on innovation, gender, fashion and luxury.

USP: Perfume aficionado, pop culturist and proud member of Lips Choir

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