Doug joins USP direct from WGSN, where he honed his trend forecasting skills with almost 8 years as a Menswear specialist; Senior Trend Editor.
With a breadth of experience that spans from future insights and direction, Catwalk and Tradeshow analysis, to close-to-season focus: Identifying key trends, must-have items and details, materials and key drivers.
Doug’s key strengths include the ability to adapt from future visionary to real time application, with a strong eye for colour and the essential know-how to translate directional looks into relatable concepts for specific markets.
Inspired by originality and creativity, his positive outlook drives his passion for fashion and an aspirational desire to enhance our world to become a more beautiful place.
He also dabbles in related projects that include stylist for music and stage productions, consultancy and advisory services for fashion retail and interior brands.
Doug graduated with a BA in Knitwear Design from Nottingham Trent, beginning a varied career as a Menswear Designer initially specialising in knitwear and tailoring at luxury British brand Jaeger, later diversifying into all areas of casualwear, with a focus on fast fashion at high street retailer Burton Menswear (part of the Arcadia empire)
USP: Part time extrovert, full time arbiter of good taste with a passion for disco, animals and harmonious environments