About

SS 18 Macro Infinite Take Aways

Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation.

Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface – bringing together the best combination of physical and digital information.

Founder & creative director Jane Kellock has brought together a team of creative experts who understand the needs of the industry, to create a fresh approach to online trends.

“We have created an easy to navigate website with digestable, inspiring content, as well as the physical tools required to make trends real – such as downloadable hi res images and actual colour swatches. Social media means trends are accessable to everyone and creative teams are more than capable of forecasting their own, but what they don’t have is time. Our job is to trawl through the vast amount of information and make sense of it in an inspiring and tangible way”.

SUBSCRIPTION SERVICE

Concise, edited and designed to inspire, our subscription based online service includes:

Seasonal Colour forecasts –  Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches

Big Picture Macro Trends –  Mood Boards, Cultural Drivers, Music & Videos.

Womenswear Trend Edits –  Mood Boards, Icons & Influencers, Palettes, Key Fabrics, Styling, Print, F&A, Hair & Beauty

Catwalk Analysis –  Daily Trend Updates & Seasonal Overviews.

Ongoing Trend Updates & Fast Track Reports  – illustrating the ongoing evolution of trends.

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BESPOKE CONSULTANCY

Created to meet brands individual colour and trend needs, we provide curated mens, women’s and children’s Seasonal Colour & Macro Trends: highlighting the overarching Macro Trends, Key Colour stories, Palettes and Harmonies, as well as the Cultural Drivers and Influencers that will drive the season.

The palettes and harmonies are accompanied by USP fabric swatches – each with their own colour recipe – to enable users to build their own physical palettes.

Our seasonal analysis includes in-house presentations designed to kick start the creative process and stimulate thinking.

We also offer bespoke men’s and women’s in-depth catwalk analysis, fabric directionsprint & pattern inspirationkey shape analysis and footwear & accessory directions, as well as mid-season colour updates and inspirational colour workshops.

TREND/RETAIL SAFARIS

Designed to inspire design and buying teams and stimulate new ways of thinking. Our retail trend safaris help to spotlight innovation by encouraging teams to identify cultural influences, consumer profiles, street-style and retail trends that will drive the future. By sharing our trend methodology and highlighting the importance of social media in our process, we blend the physical and digital together to create inspirational events which enable teams to create a toolkit for identifying key consumer and retail trends to keep them ahead of the market.

INSIGHT REPORTS & WORKSHOPS 

We delve deeper into the innovative consumer and industry trends that will aid future product and brand development. Whether it’s an overview of social media and how to utilise it in the research process, a report on the new breed of online influencers who are changing the industry through social media, or in-depth analysis of potential new market opportunities, we can offer insights and analysis specific to your needs.

 

TO FIND OUT MORE CONTACT:

Sales: [email protected]

Editorial/Consultancy: [email protected]

THE TEAM

 

CONTRIBUTORS

Anne Bernecker

Born and raised in Germany, Anne started her career with a tailoring apprenticeship and Fashion Design studies at Fachhochschule Trier, before moving to London to continue her studies. Anne graduated from Central Saint Martins in 1997 with a BA (Hons) in Fashion Design Womenswear and has since worked as a Fashion Designer, Trend Forecaster and Trend Consultant, working with Versace, Markus Lupfer, Temperley London, ECCO, WGSN, Stylus and Unique Style Platform. Recently she also started teaching at Fashion College AMD Akademie Mode & Design in Germany.

Anne also has been running asuccessful Street Style blog since 2009 and in November 2016 launched her online shop “Reuse, Reinvent, Revive – a slow couture collection by Anne Bernecker”.

USP: Positive soul, modern nomad, contemporary dance lover and visual explorer who carries her camera every where

Leila Walker

A trend analyst and research consultant with a background in design, Leila draws on 10 years of experience within the industry. She graduated from Central Saint Martins with a BA (hons) in Fashion Print and has worked for brands including Margaret Howell, Puma, Hussein Chalayan and fashion directory Le Book. After 4 years working in the Footwear & Accessories team at WGSN, she specialised in future trends and catwalk analysis for Stylus. Leila continues to provide consultancy services in trend forecasting and inspirational research for both apparel and accessories brands.

USP: Amateur printmaker, art book hoarder and crisp aficionado

Susie Draffan

Susie Draffan is a global trends analyst, journalist and content editor. A Central Saint Martins graduate, she was WGSN’s youth editor for 6 years, before joining the trend team at New Look.
Susie relocated from London to LA in 2011, and is currently senior editor at StyledOn, a fashion website which merges content, community and commerce.

USP: Stripy T-shirt obsessive, ugly shoe aficionado, Glasgow native but Cali girl at heart.

Robert Soar

Rob is a creative director who has worked in design and branding for many years, gaining a wealth of experience in the UK, Europe and North America and across many industry sectors. Working for some of the world’s leading agencies including Enterprise IG (now Brand Union) and FutureBrand UK.

As well as contributing to USP, Rob is also Creative Director at Dragon Rouge.

Rob’s experience also includes a formative period working with the design guru Bruce Mau in Toronto, which resulted in him working on projects in Los Angeles for the architect Frank Gehry and creating the architectural monograph S,M,L,XL for Rem Koolhaus.

USP: A curious mind and interest in all things design-related, from studying Japanese calligraphy to collecting and restoring postmodern furniture.

Fiona Coleman

A strategic and innovative thinker, drawing on 25 years experience to deliver the right balance between creative and commercial, Fiona is a global colour consultant and a member of the British Textile Colour Group.
Spending 10 years at WGSN, most recently as Global Head of Colour, Fiona worked with a wide variety of clients across fashion, textiles, sport, beauty and home on future forecasts and advisory projects. Prior to this Fiona was a designer and consultant for international retailers and brands such as Paul Smith, M&S, Next, Benetton, Naturino, Uniqlo and Evisu.

USP: A colour obsessive, lover of curious travel, collector and hoarder who lives with a minimalist.

Alison Bishop

Alison is an experienced fashion and retail analyst. In her 15 years in the industry she has travelled the world reporting from fashion’s front line as a retail specialist for WGSN, Trendstop, Fashion Snoops and most recently as retail editor and client liaison for LS:N Global.
She has consulted for brands such as Burberry, Woolmark, The Limited and Aldo and written for titles including Viewpoint, Surface magazine, Drapers and Marks & Spencer.
Alison in now editor of her blog The Retail Planner, reporting and advising on the worlds of retail strategy, e-commerce, online selling platforms, physical-digital integration and consumer shopping behaviour. While she is enamoured by the digital journey to purchase, she also loves discovering good old retail theatre.

USP: In her spare time Alison likes (real) shopping and cocktails – preferably at the same time.