Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation.

Looking beyond just fashion, our forecasts offer intelligent, timely & relevant content on a user-friendly interface – bringing together the best combination of physical and digital information.

Founder & creative director Jane Kellock has brought together a team of creative experts who understand the needs of the industry, to create a fresh approach to online trends.

“We have created an easy to navigate website with digestable, inspiring content, as well as the physical tools required to make trends real – such as downloadable hi res images and actual colour swatches. Social media means trends are accessable to everyone and creative teams are more than capable of forecasting their own, but what they don’t have is time. Our job is to trawl through the vast amount of information and make sense of it in an inspiring and tangible way”.US ESS LOGO V2

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Concise, edited and designed to inspire, our subscription based online service USP Essential includes:

Seasonal Colour forecasts –  Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches

Big Picture Macro Trends –  Mood Boards, Cultural Drivers, Music & Videos.

Womenswear Trend Edits –  Mood Boards, Icons & Influencers, Palettes, Key Fabrics, Styling, Print, F&A, Hair & Beauty

Catwalk Analysis –  Daily Trend Updates & Seasonal Overviews.

Ongoing Trend Updates & Fast Track Reports  – illustrating the ongoing evolution of trends.

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Created to meet brands individual colour and trend needs, we provide curated mens, women’s and children’s Seasonal Colour & Macro Trends: highlighting the overarching Macro Trends, Key Colour stories, Palettes and Harmonies, as well as the Cultural Drivers and Influencers that will drive the season.

The palettes and harmonies are accompanied by USP fabric swatches – each with their own colour recipe – to enable users to build their own physical palettes.

Our seasonal analysis includes in-house presentations designed to kick start the creative process and stimulate thinking.

We also offer bespoke men’s and women’s in-depth catwalk analysis, fabric directionsprint & pattern inspirationkey shape analysis and footwear & accessory directions, as well as mid-season colour updates and inspirational colour workshops.

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Designed to inspire design and buying teams and stimulate new ways of thinking. Our retail trend safaris help to spotlight innovation by encouraging teams to identify cultural influences, consumer profiles, street-style and retail trends that will drive the future. By sharing our trend methodology and highlighting the importance of social media in our process, we blend the physical and digital together to create inspirational events which enable teams to create a toolkit for identifying key consumer and retail trends to keep them ahead of the market.



We delve deeper into the innovative consumer and industry trends that will aid future product and brand development. Whether it’s an overview of social media and how to utilise it in the research process, a report on the new breed of online influencers who are changing the industry through social media, or in-depth analysis of potential new market opportunities, we can offer insights and analysis specific to your needs.

USP APPCOMING SOON: THE USP TRAVEL APP – Drawing on our international network of trend experts, creatives, taste makers and style influencers, our bespoke travel information is designed to help our clients make the most of their travel budget.

Highlighting the most interesting retail, lifestyle trends, food & drink, hotels and local cultural experiences in London, New York, LA, Miami, Tokyo, Stockholm, Berlin, Copenhagen, Rio and Seoul. The app enables users to explore by area on a user friendly GPS platform.

To find out more contact:

Sales: [email protected]

Editorial/Consultancy: [email protected]




Susie Draffan

Susie Draffan is a global trends analyst, journalist and content editor. A Central Saint Martins graduate, she was WGSN’s youth editor for 6 years, before joining the trend team at New Look.
Susie relocated from London to LA in 2011, and is currently senior editor at StyledOn, a fashion website which merges content, community and commerce.

USP: Stripy T-shirt obsessive, ugly shoe aficionado, Glasgow native but Cali girl at heart.

Fiona Coleman

A strategic and innovative thinker, drawing on 25 years experience to deliver the right balance between creative and commercial, Fiona is a global colour consultant and a member of the British Textile Colour Group.
Spending 10 years at WGSN, most recently as Global Head of Colour, Fiona worked with a wide variety of clients across fashion, textiles, sport, beauty and home on future forecasts and advisory projects. Prior to this Fiona was a designer and consultant for international retailers and brands such as Paul Smith, M&S, Next, Benetton, Naturino, Uniqlo and Evisu.

USP: A colour obsessive, lover of curious travel, collector and hoarder who lives with a minimalist.


Fran Buss and Abby Bucknall are a design and art direction duo who focus upon creating inspiring and unique materials and objects that challenge the viewers ideologies between what is real and what is not. Both recent Chelsea College of Arts graduates they have a strong sense of colour and materiality and push the boundaries of immersive materials through their styling and art direction.

USP: Prolific hoarders, obsessive screen printers and lovers of peroxide.

Marie De Sigalony

Working between Paris and London for trend forecasting agencies Stylesight, Nelly Rodi and Promostyl, Marie has over 15 years global experience in trend forecasting. Marie is passionate about a holistic approach to trends, building bridges between the past and the future using signs and symbols.
Alongside her trends work, Marie also works for a wide range of clients in the areas of beauty, food and jewellery.

USP: Trusting intuition and her psychic abilities as well as shamanic practice, herbal remedies and kirtan chanting.

Alison Bishop

Alison is an experienced fashion and retail analyst. In her 15 years in the industry she has travelled the world reporting from fashion’s front line as a retail specialist for WGSN, Trendstop, Fashion Snoops and most recently as retail editor and client liaison for LS:N Global.
She has consulted for brands such as Burberry, Woolmark, The Limited and Aldo and written for titles including Viewpoint, Surface magazine, Drapers and Marks & Spencer.
Alison in now editor of her blog The Retail Planner, reporting and advising on the worlds of retail strategy, e-commerce, online selling platforms, physical-digital integration and consumer shopping behaviour. While she is enamoured by the digital journey to purchase, she also loves discovering good old retail theatre.

USP: In her spare time Alison likes (real) shopping and cocktails – preferably at the same time.

Lindsey Dupler

An Anglo-American through and through, Lindsey lived the gypset lifestyle for nearly a decade, contributing to WGSN and soaking in global culture for WGSN’s arts and travel directory, City by City.
Having recently made the pilgrimmage to Prada Marfa she now resides in Northern California with her family, quietly keeping tabs on what’s cool on the West Coast and beyond.

USP: Enthusiastic Amateur; Mead Maker and Flea Market Maniac.

Georgina Santiago

Wanting to be a trend forecaster since the age of 12 Georgina lives and breathes trends, ideas and inspiration. Having graduated in fashion and branding Georgina set up ‘The Inspiration Provider’ a source of colour, trends and aesthetics to inspire the creative industries. Georgina brings her vision to the Unique Style Platform team from her home of Barcelona where she also writes for Sicky magazine as well as styling and art directing for editorials.

USP: Passionate about color, curious by nature and a collector of sponges.

Rae Jones

Rae is a footwear and accessories specialist who was Footwear & Accessories Editor at WGSN for 8 years and has since been working with a broad range of clients on design, colour, shape and material trends including Pantone View, Kurt Geiger, Radley, Mexx and Fogal.
Jones started her successful women’s footwear label, Rae Jones, in 2008 and in 2013 launched Buckitt, an accessories brand. She tutors at London College of Fashion, has authored a book on shoe design and lends her expertise on business start-ups and crowdfunding to UKFT and Kickstarter.
Rae has recently branched out into the wonderful world of food and is currently consulting and writing for Chef and The Hour magazines.

USP: A mad mop of curls tops,lover of weird foods and Kate Bush who has swum The Solent and whose favourite colour is grey.